Sunday, September 29, 2013

Google #hashtag search, the 'Hummingbird' algorithm & a conversation on great design - 3 links from the week that was... +1 more

It was a rare week for me without any traveling, but as has been the case for most of the year, the steady flow of news and innovations in the technology space made for some challenging decisions to what to include in this week’s roundup of the best that the Web had to offer.  Apple consumed last week’s news ( and it would appear rightfully so as the early sales figures indicate that this will be the best selling iPhone release of all time and it’s nearly impossible to get the coveted Gold iPhone), but this week saw some important news from the other major player in the technology world… and that of course was Google.

For those of you who've read this offering over time, the critical nature of having, maintaining and growing your Google+ presence is something that I've been talking about every chance I get… and to everyone who will listen.  This past week, published an excellent analysis about the impact that Google’s new #hashtag search feature will have on a variety of online advertising efforts.  Now before you say what we’re all thinking (yes, this is deeply self-serving on Google’s part) the fact is that this is Google’s world and we’re just living in it.  I’d encourage you to not only read this piece closely and share with others you are working with, but also take the time to follow the links embedded in the piece (including the link to the official Google announcement of the changes via a Google+ posting).  This continues to be an evolving story, and should be something that you keep a close eye on as your ability to reach consumers effectively… is now most assuredly tied to not only being on Google+… but ensuring that you are optimizing that effort for this ever-evolving platform.

A second major change that took place this week at Google (on Thursday September 26th in fact) was the announcement of the so-called “Hummingbird” algorithm update.  In their announcement Google indicated that this change had been up and operating for a month before being announced (shocking I know!), and the link below is to an absolutely superb analysis from  NOTE:  I’m going to digress for a moment and tell you that besides Google itself, this site is the single best resource online for this type of content, and more importantly for analysis about what changes of this type actual mean to you and your advertising efforts  (besides The Intersection of course).  That being said, this article is written by Danny Sullivan (who is the founding editor of the site - @dannysullivan on Twitter) and both from my point of view and most of the rest of the Web, Danny is the absolutely best source for information of this type.  In a nutshell… no one is completely sure what this kind of algorithm change will mean (the last time Google made a massive alteration to its search algorithm like this was in 2010), but in my book - forewarned is forearmed.

As is my practice on the weekend, I also went looking for a ‘Long-form’ piece that I thought would be useful for all of you to read with all the extra time you've got on the weekend.  In all seriousness, I've become something of a student of design in recent years (as the separation between what constitutes a  good design vs. a poor one continues to shrink) and the margin for error – as well as the damage that error can wreak on your business increases.  Built around an interview of Dan Norman (who wrote the seminal book on design – The Design of Everyday Things – which you can find on Amazon HERE), this wide ranging discussion not only covers the thinking of one of the best industrial designers out there (with the exception of Jonathan Ive at Apple), but also got my thinking cap working about where mobile devices and design go in the future.  ALL issues that will directly impact both advertising and the methods in which we reach consumers.

And finally as my +1 for the week, I’m ‘resharing’ a TED Talk that has had a profound impact on me.. and led me directly to a book that I’m currently reading.  In 2009 Simon Sinek gave a speech at TED that talked about how great leaders inspire action.. but also drove home a critically important point about life in my book… you need to ‘Start with Why’.  As you enjoy your weekend, I’d encourage you to not only watch the video and look into the book (links to both are included below), but also ask yourself what you can be doing both now and going forward to make sure you are getting the most of your business and helping your clients and consumers to do the same!

Hope you find some of today’s edition useful…. And as always – thanks for reading!

1 comment:

  1. Anytime I see #hashtag I instantly think of have you seen this yet?

    Great piece Jim!!!