tag:blogger.com,1999:blog-85415384566814817262024-03-19T11:38:38.037-07:00Edge of the Frame: Buckley's MusingsJames Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.comBlogger194125tag:blogger.com,1999:blog-8541538456681481726.post-31451663919194839822022-01-09T10:02:00.008-08:002022-01-09T10:02:45.499-08:00Weekends are 4 Crypto No. 2<p></p><div style="text-align: left;"><br /></div><div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; line-height: 19.2pt; margin: 0in; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; widows: 2; word-spacing: 0px;"><span style="font-family: times;"><strong><span style="color: #1a1a1a;"><br /></span></strong></span></div><div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; line-height: 19.2pt; margin: 0in; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; widows: 2; word-spacing: 0px;"><span style="font-family: times;"><span style="color: black;"> </span><strong><span style="color: #1a1a1a;">The Market: </span></strong>This was a particularly challenging week in the entire market and as such, we made only a few moves in our crypto portfolio - which I’ve outlined below. We continue to be buyers of $BTC on a weekly basis and subscribe to the thesis of <a href="https://twitter.com/fundstrat">Tom Lee at Fundstrat</a> that this asset will broach $200K per coin at some point during 2022. The political situation in Kyrgyzstan combined with what appears to be an incredibly hawkish turn for the Fed this week have combined to push all of our crypto assets down. YTD we are down 10.62% on our core direct cypto holdings to start the year (as of this writing), but as long term holders of these assets (and after a return of 113% in 2021), we are confident our thesis on this asset class is intact.</span></div><div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; line-height: 19.2pt; margin: 0in; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; widows: 2; word-spacing: 0px;"><span style="font-family: times;"><strong><span style="color: #1a1a1a;"><br /></span></strong></span></div><div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; line-height: 19.2pt; margin: 0in; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; widows: 2; word-spacing: 0px;"><span style="font-family: times;"><strong><span style="color: #1a1a1a;">Assets to check
out: </span></strong><span style="color: #1a1a1a;">This week our focus was
on continuing to add to our $BTC position (as I mentioned last week we buy
bitcoin each Friday on Coinbase with a set recurring buy) and added a new
position in $CRV - CurveDAO Token (which we added to in recent days to DCA down
based on recent weakness). We also continue to be big believers in the ‘picks
and shovels’ of the cryptocurrency space, and as such continue to add to our
postions in $HUT, $RIOT and $DAPP in the equity markets. We did not sell any of
our crypto positions this week as the market was down for the week overall, and
we’re actively looking at adding to our existing positions in $CRO $GALA $ALGO
and $SOL on recent weakness as our belief in those currencies is strong and
they should perform well over the next couple of years. With the addition of
$CRV this week, we currently hold a total of 32 different cryptos and have
created positions in 9 alternative coins at zero basis through our “trade to
100% and sell half the position” philosophy. Our BTC basis price sits at
$27,350 as of this writing - and we have not sold a single sat since 2018.</span></span></div><div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; line-height: 19.2pt; margin: 0in; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; widows: 2; word-spacing: 0px;"><span style="font-family: times;"><span style="color: #1a1a1a;"><br /><o:p></o:p></span><strong><span style="color: #1a1a1a;">What I’m reading: </span></strong><span style="color: #1a1a1a;">With the market’s current challenging environment, a
great deal of the content that I was looking at was focused on what the medium
to long term will look like for crypto and risk assets in general. Some
interesting pieces to check out are below.<br /><o:p></o:p></span><strong><span style="color: #1a1a1a;"><a href="https://www.bloomberg.com/news/articles/2022-01-03/bitcoin-at-100-000-or-popped-by-fed-analysts-give-2022-views?sref=Yg3sQEZ2&utm_content=business&cmpid=socialflow-twitter-business&utm_campaign=socialflow-organic&utm_source=twitter&utm_medium=social" style="text-decoration-line: none;">Will Bitcoin hit $100,000?<br /></a></span></strong><strong><span style="color: #1a1a1a;"><a href="https://cointelegraph.com/news/bitcoin-and-ether-heading-100k-and-5k-in-2022-bloomberg-intelligence?utm_content=bufferba9e7&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer" style="text-decoration-line: none;">The Bull case for $BTC and $ETH<br /></a></span></strong><strong><span style="color: #1a1a1a;"><a href="https://cointelegraph.com/news/billionaire-ray-dalio-recommends-reasonable-1-2-bitcoin-allocation?utm_content=buffer0f7d2&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer" style="text-decoration-line: none;">Ray Dalio recommends “reasonable” 1-2%
Bitcoin allocation<br /></a></span></strong><strong><span style="color: #1a1a1a;"><a href="https://cointelegraph.com/news/kazakh-government-resigns-shuts-down-internet-amid-protests-causing-bitcoin-network-hash-rate-to-tumble-13-4" style="text-decoration-line: none;">Kazakh government resigns - BTC hash rate
falls by 13.4%</a></span></strong></span></div><div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; line-height: 19.2pt; margin: 0in; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; widows: 2; word-spacing: 0px;"><span style="font-family: times;"><strong><span style="color: #1a1a1a;"><a href="https://cointelegraph.com/news/kazakh-government-resigns-shuts-down-internet-amid-protests-causing-bitcoin-network-hash-rate-to-tumble-13-4" style="text-decoration-line: none;"><br /></a></span></strong><strong><span style="color: #1a1a1a;">Must listen
Podcasts: </span></strong><span style="color: #1a1a1a;">A number of great
pieces of content on podcasts this week, so I picked three different ones
(including of course an episode from this week’s Breakdown - which is a daily
go to for me and should be for you). Feel free to drop me an email or leave a
comment below if there are particular topics or resources that you think I
should highlight in this section each week.<br /><o:p></o:p></span><strong><span style="color: #1a1a1a;"><a href="https://podcasts.apple.com/us/podcast/coinmarketrecap-weekly-crypto-news/id1574978627?i=1000546565094" style="text-decoration-line: none;">Weekly Crypto News: Will there be a crypto
winter in 2022?<br /></a></span></strong><strong><span style="color: #1a1a1a;"><a href="https://podcasts.apple.com/us/podcast/nft-rebels/id1567037052?i=1000539868644" style="text-decoration-line: none;">NFT Rebels: On the crossroad between NFTs,
Gaming & Metaverse<br /></a></span></strong><strong><span style="color: #1a1a1a;"><a href="https://podcasts.apple.com/us/podcast/late-confirmation-by-coindesk/id1414384043?i=1000547274873" style="text-decoration-line: none;">The Breakdown: Welcome to 2022 - The Year of
Absolutely Everything</a></span></strong></span></div><div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; line-height: 19.2pt; margin: 0in; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; widows: 2; word-spacing: 0px;"><span style="font-family: times;"><strong><span style="color: #1a1a1a;"><a href="https://podcasts.apple.com/us/podcast/late-confirmation-by-coindesk/id1414384043?i=1000547274873" style="text-decoration-line: none;"><br /></a></span></strong><strong><span style="color: #1a1a1a;">Crypto platforms /
Referral programs: </span></strong><span style="color: #1a1a1a;">Lastly - if
you are new to space and don’t know where to start, the best thing to do is to
begin with the pair of platforms outlined below. Each one provides you with a
sign up bonus (Voyager = $25 in free $BTC & Coinbase = $10 in free $BTC)
and are the two main plaforms that I utilize for all of my trading. Please feel
free to reach out in the comments or via email if I can answer any questions or
support your exploration of this space in any way - thanks for reading!<br /><o:p></o:p></span><strong><span style="color: #1a1a1a;"><a href="https://www.coinbase.com/join/buckle_idx?src=ios-share" style="text-decoration-line: none;">Coinbase<br /></a></span></strong><span style="color: #1a1a1a;"><a href="https://voyager.onelink.me/WNly/referral?af_sub5=007DE7AF1https://voyager.onelink.me/WNly/referral?af_sub5=007DE7AF1" style="text-decoration-line: none;">Voyager:</a> Use code 007DE7AF1 or this
link to claim your Bitcoin</span></span></div>
<br /><p></p>James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-75910973025970694022022-01-01T10:07:00.005-08:002022-01-01T10:12:28.509-08:00Weekends are 4 crypto<p></p><div style="-webkit-text-stroke-width: 0px; background: white; font-variant-caps: normal; font-variant-ligatures: normal; line-height: 19.2pt; margin: 0in 0in 12pt; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; widows: 2; word-spacing: 0px;"><span style="color: black; font-size: 13.5pt;"> </span><span style="background: white; color: #1a1a1a; font-family: Arial, sans-serif;">Been quite a wild year for me both personally and
professionally - and one of the items on my to do listing has been to start
writing more - and what better time to do it than the end of a year. Since
getting first involved in the crypto space in 2018, I’ve kept an eye on
developments in the space, but it wasn’t until late 2020 when I made the
‘plunge’ to spend the lion’s share of my time in the space… and what a ride its
been. Not only did I have the fortune to get involved in a number of coins as
they made their run up in the last 18 months, but those efforts have morphed
into a number of business opportunities (including Protogenes - a company
focused on NFTs as a service - more on that in a future edition) which all look
poised to grow as we enter the new year. What I’m endeavoring to do with this
blog is to share each week some of the projects I’m looking at, key folks in
the space worth listening to and also give myself a record of my own journey.
I’d love your thoughts and feedback as these efforts evolve - and of course I’m
happy to talk about all things crypto and where we think these asset classes
will go in the future - you need only reach out. Each week I’ll break up my
thoughts into a few categories, which from my perspective cover the week that was…
and draw your attention to resources worth checking out. Hope you enjoy it and
find it useful reading.<br /></span><strong><span style="color: #1a1a1a; font-family: Arial, sans-serif;">The
Market: </span></strong><span style="color: #1a1a1a; font-family: Arial, sans-serif;">At the moment we find ourselves in a bit of a downturn as we
rush headlong to the end of 2021, but it helps to zoom out and look at the bigger
picture of where crypto markets are today versus where they were a single short
year ago - not to mention where they were in 2018 when I began my own journey.
We continue to be buyers of $BTC a couple of times per month (more on that
below) and subscribe to the thesis of Tom Lee at Stategos that this asset will
broach $200K per coin at some point next year. While the pace of trading has
slowed over the last couple of weeks - we still believe strongly that both $BTC
and our various postions in alt coins will continue to outperform most of our
equity investments over the course of time.<br /></span><strong><span style="color: #1a1a1a; font-family: Arial, sans-serif;">Assets to
check out: </span></strong><span style="color: #1a1a1a; font-family: Arial, sans-serif;">Over the course of the past year and a half, we’ve focused on
accumulating $BTC and $ETH as well as buying into a number of projects with
smaller market caps that represent growing protocols. Some assets that we’ve
made significant gains on that we will continue to hold into the coming year
include: $SOL $HBAR $VGX $DOT $CHZ $LINK $UNI $MATIC $MANA $LRC $CRO $ENJ $GALA
$XLM $SUSHI $ALGO $AXS $POLY $XTX $VET - in future editions we’ll share
projects worth looking into, the reasons behind why we are looking at them as
well as the best ways to acquire them. One item of note - our trading thesis is
that when we purchase a new coin, we hold the full position until we’ve
achieved a 100% runup, retire half of the position and then move the proceeds
into BTC. Over the last 18 months we’ve created positions in 9 alternative
coins at zero basis in this manner and our BTC basis price sits at $27,430 as
of this writing.<br /></span><strong><span style="color: #1a1a1a; font-family: Arial, sans-serif;">What I’m
reading: </span></strong><span style="color: #1a1a1a; font-family: Arial, sans-serif;">I’ve been a voracious reader for as long as I can remember and
as I’ve gotten more involved in the crypto and blockchain business that has
paid off for me in spades. Anyone willing to spend the time (in particular on
so-called crypto Twitter - more on that in a future edition) will find
themselves able to quickly learn what resources to trust and look into - as
well as exposure yourself to a wide variety of voices on all sides of the
industry. I’m an active user of Twitter for these resources and you’ll find via
my <a href="https://twitter.com/i/lists/1418280449030434817" style="text-decoration-line: none;">Twitter - Crypto: Tech & Investing List</a> a
terrific set of resources that I rely on as I can continue to learn more about
the space.<br /></span><strong><span style="color: #1a1a1a; font-family: Arial, sans-serif;">Must
listen Podcasts: </span></strong><span style="color: #1a1a1a; font-family: Arial, sans-serif;">In the coming weeks I’ll be sharing
particular episodes from the past week that I think will be valuable - but for
this initial edition I’ll draw your attention to my daily “go to’ Podcast on
the crypto space and that is The Breakdown with NLW. Hosted by Nathaniel
Whittemore (@NLW on Twitter), this is a consistent and accessible set of
content produced each day that gives you a round up of whats gone on in the
crypto space overall - and is useful both for folks that are new to the space
as well as crypto OGs ~ <a href="https://www.coindesk.com/podcasts/the-breakdown-with-nlw/" style="text-decoration-line: none;">The Breakdown Podcast<br /></a></span><strong><span style="color: #1a1a1a; font-family: Arial, sans-serif;">Crypto
platforms / Referral programs: </span></strong><span style="color: #1a1a1a; font-family: Arial, sans-serif;">Lastly - if you are new to
space and don’t know where to start, the best thing to do is to start with the
pair of platforms outlined below. Each one provides you with a sign up bonus
(Voyager = $25 in free BTC & Coinbase = $10 in free BTC) and are the two
main plaforms that I utilize for all of my trading. Please feel free to reach
out in the comments or via email if I can answer any questions or support your
exploration of this space in any way - thanks for reading!<br /></span><span style="color: #1a1a1a; font-family: Arial, sans-serif;">Coinbase
- <a href="https://www.coinbase.com/join/buckle_idx?src=ios-share" style="text-decoration-line: none;">https://www.coinbase.com/join/buckle_idx?src=ios-share<br /></a></span><span style="color: #1a1a1a; font-family: Arial, sans-serif;">Voyager:
Download the app and trade $100 to get $25 of free Bitcoin.<br /></span><span style="color: #1a1a1a; font-family: Arial, sans-serif;">
Use code 007DE7AF1 or this link to claim your BTC:<br /></span><span style="color: #1a1a1a; font-family: Arial, sans-serif;"><a href="https://voyager.onelink.me/WNly/referral?af_sub5=007DE7AF1https://voyager.onelink.me/WNly/referral?af_sub5=007DE7AF1" style="text-decoration-line: none;">https://voyager.onelink.me/WNly/referral?af_sub5=007DE7AF1https://voyager.onelink.me/WNly/referral?af_sub5=007DE7AF1</a></span></div>
<br /><p></p>James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-7924991247299556492021-01-12T08:07:00.000-08:002021-01-12T08:07:25.255-08:00A return to blogging<p> After a fairly lengthy hiatus from the blog - I'll be starting anew with the new year and the focus of this will be much more diffuse then it was before, as the interests that I have worth writing about have now expanded well beyond the sphere of technology. Over time I'll likely add some additional structure to this, but at the moment topics you can expect to see covered here include:</p><p><b>1. Marketing:</b> I'm in the process this year of putting together my first book that will be focused mainly on what I've spent a great deal of time over the last few years focused on - and that is using Marketing for what it should be used... that being to not just drive traffic, but to grow business.</p><p><b>2. Innovation:</b> One of my current clients is <a href="https://www.phiquest.com/" target="_blank">Phiquest</a> (more on them over time) and as the CMO of that firm I'm focused on using Marketing correctly - but we're all focused on a topic that is more critical now then ever... how to ensure you are innovating... stay tuned for more on that company and our efforts there.</p><p><b>3. Cybersecurity:</b> Even before the recent Russian <a href="https://www.theverge.com/2021/1/2/22210667/solarwinds-hack-worse-government-microsoft-cybersecurity" target="_blank">hack of Solar Winds</a> - this topic was one that was an increasing focus of businesses of all sizes. Another of my clients (for whom I'm the acting CMO) - <a href="https://bigsurtech.com/" target="_blank">Big Sur Technologies </a>- is a managed service provider (MSP) that is also tightly focused on cybersecurity for small and medium sized businesses, who up to this point are forced to use solutions and providers that see them as a secondary consideration and as such rarely have access to the custom solutions that we provide to them.</p><p><b>4. General technology:</b> While my interests have expanded in the last few years above and beyond tech - technology and its impact and import for companies and humanity at large continue to be an interesting area of both my reading and thinking - expect to see some details of that here in the coming months as well</p><p><b>5. Fitness / Nutrition:</b> Over the past 5 years, I've radically changed the way that I approach my health and wellness. I started taking <a href="https://jimbuckley.thrive123.com/thrive2point0" target="_blank">Thrive </a> a nutraceutical supplement in early 2016 and since then have ramped up my exercise program to match (I'm a fairly serious runner) and 2020 was the second year in a row where I ran multiple half marathons. My approach isn't for everyone, but between the stress relief and the accomplishment of distance running (from a guy who used to have a hard time walking to the frig :)) - is something that I feel strongly about sharing with folks. </p><p><b>6. Investing</b> - For the last 20 years I've been an investor in both the public and private markets. Lately I've been mainly working with several of my mentors on expanding my efforts in the options markets and I finished 2020 up 31.37% on those efforts. I'll be sharing pieces around </p><p><b>7. Reading - </b>In addition to my running hobby I truly enjoy reading and my goal each year is to read 60 books on a variety of subjects - both fiction and non-fiction. I'm a huge fan of Sci-fi and this space will also reflect that I've got nothing short of an eclectic interest level of reading.</p><p>Hope you'll find some nuggets of interesting materials here and as always - if you want to connect and talk further on any topic, feel free to reach out to jbuckley@donegalholdings.com </p>James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-50240707348984605502013-10-31T13:06:00.001-07:002013-10-31T13:06:17.622-07:00Digital nomads, Google revolutionizes shopping and the Internet of everything: What I'm reading today<div class="MsoNormal">
<span style="font-family: inherit;">After a bit of a hiatus in the
last week as I got Donegal Holdings started up (for those that missed THAT
development you can read about my departure from Valpak and the start of my new
adventure <a href="http://buckontech.blogspot.com/2013/10/embrace-squiggle-farewell-valpak.html">HERE</a>)
and while I haven’t been writing these past few days there’s been plenty to
read and as a result there were a number of pieces that were worth mentioning
in today’s edition.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFIQ2ZfefGi8jprG4oi4zGGm0plFukWx3gMADufp6pyIPRmqH7_uq4JNpBcv6xflnLUUaVDFHL7MZJlJm6KNBLtRBsP0V5eVjBsU0WDOaf0u1NkTRsjlagusWRSPiH0INcgU9ThqAhhpQ/s1600/digital_nomad.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="81" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFIQ2ZfefGi8jprG4oi4zGGm0plFukWx3gMADufp6pyIPRmqH7_uq4JNpBcv6xflnLUUaVDFHL7MZJlJm6KNBLtRBsP0V5eVjBsU0WDOaf0u1NkTRsjlagusWRSPiH0INcgU9ThqAhhpQ/s200/digital_nomad.jpg" width="200" /></a><span style="font-family: inherit;">So I wanted to start today’s
edition with a piece that spoke to me directly… in particular as I’m in the
process of launching a completely new business.
A blog </span>I've<span style="font-family: inherit;"> followed off and on for some time is SpartanTraveler.com
written by a guy who quit his job and has spent the last two years wandering the
earth while he works on his businesses from any number of locations. As those of you </span>who've<span style="font-family: inherit;"> read me for some time
know, I’m a fanatical follower of Tim Ferris and his 4 hour workweek
methodology (still working towards that particular goal BTW), but this piece
has a number of practical pieces of advice for us all… in particular in regards
to time management…. even if we haven’t sold everything we own and moved to
Indonesia.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://spartantraveler.com/22-things-learned-as-digital-nomad">22 Things
I’ve Learned as a Digital Nomad</a><o:p></o:p></span></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTZhpNdQJBwEzJkj-UIrl-3B6fYiaXvyLYR4s9R6K_M99lhb8_GITGyPm6WIi-kjcEU3_lT43hi6Rfm4haQ8ctbGOhQ6xsSRkdZnfcWwryhXOz6r1IK_9T-kZ4N15GSAM-4Ei1g3tJFDQ/s1600/Sridhar-Ramaswamy-380x280.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTZhpNdQJBwEzJkj-UIrl-3B6fYiaXvyLYR4s9R6K_M99lhb8_GITGyPm6WIi-kjcEU3_lT43hi6Rfm4haQ8ctbGOhQ6xsSRkdZnfcWwryhXOz6r1IK_9T-kZ4N15GSAM-4Ei1g3tJFDQ/s200/Sridhar-Ramaswamy-380x280.jpeg" width="200" /></a><span style="font-family: inherit;">Of course the reading I was doing </span>wasn't<span style="font-family: inherit;"> just about ways to make my new business more efficient and in fact there
was a terrific piece in Forbes this past week about an issue that is near and
dear to my heart…. That of course being shopping and the impact that technology
will have on that part of our lives in the future. One of the biggest players in this space is
likely going to be Google and in one of the first pieces published around what
Google’s long term vision of both the Wallet product and others, this piece is
a ‘must read’ for anyone curious about how clients are going to deal with
reaching consumers and subsequently converting them into paying customers…. Via
a variety of platforms.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://allthingsd.com/20131028/meet-the-exec-crafting-googles-vision-for-the-future-of-shopping-maybe-this-time-it-will-work/">Meet
the Exec Crafting Google’s Vision for the Future of Shopping (Maybe This Time
It’ll Work)</a><o:p></o:p></span></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUgL1ai8uc6nnRFiUxz8QPVQyroJJ8b7Ni4Rq6KYze09gAdjUcfpJV3C8A6IGokfm0U2P25PuNxDRbZVjZBxg7BTPsVGj2QVGq48ntMgswo-njccYqGd4WYebF3-4Wyon1tTjtpJtGkGA/s1600/internet+of+things.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUgL1ai8uc6nnRFiUxz8QPVQyroJJ8b7Ni4Rq6KYze09gAdjUcfpJV3C8A6IGokfm0U2P25PuNxDRbZVjZBxg7BTPsVGj2QVGq48ntMgswo-njccYqGd4WYebF3-4Wyon1tTjtpJtGkGA/s200/internet+of+things.jpg" width="200" /></a><span style="font-family: inherit;">Finally, a topic that I continue
to be fascinated by is the so called “Internet of Everything” and last week
Hack a Day published a fascinating piece about the one missing piece in the puzzle
to make this a reality…. A computer chip that will drive everything. For an extended period of time, there has
been plenty of rumor, innuendo and outright misinformation about these chips,
but as this article indicates we may well be nearing the point at which the “Internet
of Everything” moves from the realm of pure vaporware to a potentially usable
future. Why does this matter to
marketers? It’s all about the data. I’ll explore this concept further in future
editions, but the fact remains that the more data we have about what does and </span>doesn't<span style="font-family: inherit;"> work from a marketing perspective, the better decisions we have the
ability to make. In short, a world in which
the “Internet of Everything” is an active player.. is a world where ‘wasted
coverage’ will finally be a thing of the past.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://hackaday.com/2013/10/25/weightless-the-internet-of-things-chip-becomes-less-vaporware/">Weightless,
the Internet of Things Chip, Becomes Less Vaporware</a><o:p></o:p></span></i></b></div>
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<span style="font-family: inherit;">As always, thanks for reading and
I’d love to hear your thoughts and comments.
I can be reached either directly via email – <a href="mailto:jbuckley@donegalholdings.com">jbuckley@donegalholdings.com</a> or
by leaving a comment in the blog section below</span><o:p></o:p></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com1tag:blogger.com,1999:blog-8541538456681481726.post-72799559736400482432013-10-20T15:26:00.002-07:002013-10-20T15:28:40.735-07:00Marketing terminology, ubiquitous computing, & the fight for your television: 3 links from the week that was....+1 more<div class="MsoNormal">
<span style="font-family: inherit;">This past
week was an interesting one from a content perspective and while the Twitter
IPO continued to be a part of the news (along with the craziness that was the
political </span>brinkmanship<span style="font-family: inherit;"> in Washington), I chose to focus my thoughts on several
pieces that got me thinking about broader issues both in terms of marketing itself
as well as the ‘connected’ world that we seem to be headed for.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbhc2aUA6-J1SVMZy6Np2uGE-VV_8OvIf1a-PvvYfwC49_Vonclyzi_RME-FycQmVbAreCRVQnymbn2kJ1hlLKtB_sdXweSHP-FEPshKWFo3p8CMZWY8RrxAk7k7hkYpbe3rZsXMjbCWE/s1600/next-big-thing-sign-resized-600.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbhc2aUA6-J1SVMZy6Np2uGE-VV_8OvIf1a-PvvYfwC49_Vonclyzi_RME-FycQmVbAreCRVQnymbn2kJ1hlLKtB_sdXweSHP-FEPshKWFo3p8CMZWY8RrxAk7k7hkYpbe3rZsXMjbCWE/s200/next-big-thing-sign-resized-600.jpg" width="200" /></a><span style="font-family: inherit;"><strong><span style="font-weight: normal;">The first
piece in today’s edition comes courtesy of HubSpot (which I’ll pause to say is
one of those resources that if you’re not taking a few moments each day to
check you’re certainly missing out) and takes the time to define some of the key
terms we all hear thrown around in the online marketing business and that you
may have wondered ‘what does that actually mean’. The fact is that every business has its own
jargon but having a clear sense of what some of these key terms actually means…
can make the difference between a successful campaign and one that leaves you thinking what could have been.</span></strong><o:p></o:p></span></div>
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<span style="font-family: inherit;"><a href="http://blog.hubspot.com/17-things-marketers-too-embarrassed-to-google-list"><i><b>17 Marketing Terms You Were Too Embarrassed
to Google (But Should Definitely Know)</b></i></a><u style="font-style: italic; font-weight: normal;"><o:p></o:p></u></span></div>
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<span style="font-family: inherit;">Another topic that </span>I've<span style="font-family: inherit;"> been thinking and reading a great deal about
recently (both in the non-fiction and fictional realms – more on that in the coming
days) is the concept of how we are truly moving into the era of a ‘always
connected’ world. This is having a
profound impact on us as human beings from a sociological perspective, but the
piece enclosed below (from the superb Gigaom.com) outlines 10 things we might
expect to change in our world… once we reach the predicted future… where we experience
true ubiquitous computing.<o:p></o:p></span></div>
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<strong><i><span style="font-weight: normal;"><span style="font-family: inherit;"><a href="http://gigaom.com/2013/10/12/what-to-expect-when-everythings-connected/"><b>What to expect when everything’s connected</b></a><o:p></o:p></span></span></i></strong></div>
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<span style="font-family: inherit;">One of the most interesting phenomenon </span>I've<span style="font-family: inherit;"> seen recently is what I like
to call the renaissance of live TV. For
years it’s been predicted that live television would go away and in recent
years it appeared that might actually take place. Between DVR/TiVo, the concept of time
shifting or the power of what has come to be known as ‘binge watching’ (which
with my travel schedule I’ll freely admit </span>I've<span style="font-family: inherit;"> engaged in often – especially during
the Game of Thrones season on HBO), live TV looked to be changing in a
fundamental way. It has changed, but as
you’ll see from the attached piece below, both Facebook and Twitter are now
engaged in a massive brawl to help these same providers to gain access to even
more screens (namely those of your computer and mobile devices). I strongly believe that we are only seeing
the beginnings of this ‘multi-screen’ engagement methodology and its impact on
both advertisers and those that help them reach their audiences is only beginning to be understood. Certainly a trend to keep a watchful eye on.<o:p></o:p></span></div>
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<strong><span style="font-family: inherit;"><a href="http://www.theatlantic.com/business/archive/2013/10/why-facebook-and-twitter-are-fighting-over-your-television/280339/"><i>Why Facebook and Twitter Are Fighting Over Your
Television</i></a></span></strong></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpmn7_1W5NIr9lMFlSQqy4u6ja-VMLNRPKd_ERnem2X2N-eCFJWvjcdOoT-mk1nHoQYzJZaI2ueaM0BjxuhUA8vqmqP0OLFdenq8-iIyPH_hS4hhc-ux_pGGEb8ch1X9KoDwOAijt80hE/s1600/12weekyear.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpmn7_1W5NIr9lMFlSQqy4u6ja-VMLNRPKd_ERnem2X2N-eCFJWvjcdOoT-mk1nHoQYzJZaI2ueaM0BjxuhUA8vqmqP0OLFdenq8-iIyPH_hS4hhc-ux_pGGEb8ch1X9KoDwOAijt80hE/s1600/12weekyear.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpmn7_1W5NIr9lMFlSQqy4u6ja-VMLNRPKd_ERnem2X2N-eCFJWvjcdOoT-mk1nHoQYzJZaI2ueaM0BjxuhUA8vqmqP0OLFdenq8-iIyPH_hS4hhc-ux_pGGEb8ch1X9KoDwOAijt80hE/s200/12weekyear.jpg" width="135" /></a><span style="font-family: inherit;">And finally, as my +1 for today, I can’t leave today’s edition without a
heartfelt recommendation for a book that I finished several months ago that has
completely changed my thinking for the better. </span>I've<span style="font-family: inherit;"> always been a planner
and goal setter (more on that in the coming months as I'm expanding to a second blog - A Life Well Led - the first postings of which you can find <a href="http://alifewellled.blogspot.com/" target="_blank">HERE</a>), but I
started reading “The 12 Week Year” by Brian Moran in late June and as I’m now fully involved in my second '12 week Year' </span><span style="font-family: inherit;">I can report
that this book… and this methodology will alter your life and your work
forever. I always felt that I was able to get more done than the average
person just through spending more hours doing it… but Moran’s book not only
took me to another level, but it convinced me that I was only really reaching
a small portion of what I was capable of. Watch for a more complete
review of this amazing book in the coming days, but more importantly, follow
the link below and pick up this book! Your life (and the next 12 weeks)
will never be the same.</span></div>
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<b><i><span style="font-family: inherit;"><a href="http://www.amazon.com/The-12-Week-Year-ebook/dp/B00CU9P31K/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1376914303&sr=1-1&keywords=the+12+week+year">The
12 Week Year: Get More Done in 12 Weeks that Others Do in 12 Months by
Brian P. Moran</a><o:p></o:p></span></i></b></div>
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<span style="font-family: inherit;">I hope you’ll find something of interest in today’s edition…. And as
always – thanks for reading</span><o:p></o:p></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-40935638656787284622013-10-18T01:53:00.000-07:002013-10-18T01:53:05.604-07:00Embrace the 'squiggle': Farewell Valpak<div class="MsoNormal">
<span style="font-family: inherit;">One of the terrific parts about reading a great book is the
fact that it stays with you long after you close the last page and the recent
book by Mitch Joel (Cntl, Alt, Delete which I reviewed several months ago – you
can find my thoughts <a href="http://buckontech.blogspot.com/2013/03/a-must-read-ctrl-alt-delete-rebooting.html"><span style="color: windowtext;">HERE</span></a> ) is one of those books. One of
the key concepts that Mitch covers is that each and every one of our careers
follow a path… and it’s rarely a straight path – in fact it’s often what Mitch
describes as a ‘squiggle’. That said, the same is true for the
advertising campaigns that we create for our clients. <o:p></o:p></span></div>
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<span style="font-family: inherit;">Have you ever set out a campaign and had each of the
elements perform exactly the way you had intended? Me neither and one of
the most powerful ways that we can ensure that we get the most ‘bang for the
buck’ out of these efforts is to ensure that we go into them with our eyes wide
open. One of the most powerful things that advertising provides online
today is the ability to flex (and more importantly adjust) as conditions
warrant - who is ever going to forget Oreo doing a real time ad during the
blackout at the SuperBowl right?<o:p></o:p></span></div>
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<span style="font-family: inherit;">Speaking of ‘squiggles’, today’s edition is a bittersweet
one for me as it will be the final edition that I publish as a member of the
Valpak family. These last 7 years have been an unbelievable journey for
me and as I embark on the new adventure of running my own firm, I can tell you
that the my life and career have been enriched beyond measure as a result of
the relationships that I’ve had with all of you both online and off. I’ve
included my new contact information below and would invite you to stay in touch
(and of course continue to follow my adventures on a variety of social platforms
- LOL)…. As the next phase of my ‘squiggle’ begins. <o:p></o:p></span></div>
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<span style="font-family: inherit;">Never forget to embrace your own ‘squiggle’ and I look
forward to what the future holds for us all.</span><o:p></o:p></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="color: grey; font-size: 10pt;"><span style="font-family: inherit;">James R. Buckley<o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span style="color: grey; font-size: 10pt;">Founder & CEO </span><span style="color: grey; font-size: 7.5pt;">(CTM2G)</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
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<b><span style="font-family: inherit;"><span style="color: blue; font-size: 10pt;">Donegal Holdings</span><span style="color: #3366ff;"><o:p></o:p></span></span></b></div>
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<b><span style="color: grey; font-size: 10pt;"><span style="font-family: inherit;">8374 Market Street #464 | Bradenton, FL 34202<o:p></o:p></span></span></b></div>
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<span style="color: grey; font-size: 10pt;"><span style="font-family: inherit;">941.350.4436 – mobile<o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span style="color: grey; font-size: 10pt;">Email: </span><a href="mailto:jbuckley@donegalholdings.com"><span style="font-size: 10pt;">jbuckley@donegalholdings.com</span></a><span style="color: grey; font-size: 10pt;"> </span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span style="font-size: 10pt;">Twitter:
</span><a href="http://www.twitter.com/JRBuckley68"><span style="color: blue; font-size: 10pt;">http://www.twitter.com/JRBuckley68</span></a><span style="font-size: 10pt;"> <o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span style="font-size: 10pt;">Google+:
</span><span style="color: blue;"><a href="http://gplus.to/JimBuckley">http://gplus.to</a>/JimBuckley</span><span style="font-size: 10pt;"><br />
LinkedIn: </span><a href="http://www.linkedin.com/in/jrbuckley"><span style="color: blue; font-size: 10pt;">http://www.linkedin.com/in/jrbuckley</span></a><o:p></o:p></span></div>
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<span style="font-family: inherit;"><span style="font-size: 10pt;">Skype: jrbuckley_99</span><o:p></o:p></span></div>
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<span style="font-family: inherit;"><span style="font-size: 10pt;">Instagram:
jrbuckley99</span><o:p></o:p></span></div>
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<span style="font-family: inherit;"><span style="font-size: 10pt;">The Intersection – Marketing & Technology Blog: </span><a href="http://buckontech.blogspot.com/"><span style="color: blue;">http://buckontech.blogspot.com/</span></a><span style="font-size: 10pt;"><o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span style="font-size: 10pt;">A Life Well Led – Personal Dev. Blog: </span><a href="http://alifewellled.blogspot.com/"><span style="color: blue;">http://alifewellled.blogspot.com/</span></a></span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt;"><o:p></o:p></span></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com3tag:blogger.com,1999:blog-8541538456681481726.post-13571559842725795252013-10-09T04:01:00.000-07:002013-10-09T04:27:49.424-07:00Top content marketing trends, the "godfather' of Apple and a networked future : What I'm reading today<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7Gb-tFz_G3MXL1Slb-G0E_tg-w40UBRA8WdNabCdgpux1i_3xcel7eOy0kb3PmvT84IsSS4-hYVXhjMfeAhiaIcG8AQ0slYK-u58q5S4cp_qwj_KDs4P-QXTqH7CxHETRaQLUYYCBrh4/s1600/filterBubble.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7Gb-tFz_G3MXL1Slb-G0E_tg-w40UBRA8WdNabCdgpux1i_3xcel7eOy0kb3PmvT84IsSS4-hYVXhjMfeAhiaIcG8AQ0slYK-u58q5S4cp_qwj_KDs4P-QXTqH7CxHETRaQLUYYCBrh4/s200/filterBubble.jpg" width="200" /></a><span style="font-family: inherit;">As
I work my way through my morning reading, I’m often struck by trends that seem
to develop. Whether it’s caused by the so-called ‘filter bubble’ phenomenon
that I wrote about late last year (which you can see <a href="http://buckontech.blogspot.com/2012/11/personal-curation-solving-filter-bubble.html"><span style="color: windowtext;">HERE</span></a> ) or just driven by the fact that the
Web has a tendency to take you down particular paths I’m not certain. The
reason I mention this concept today is that this morning’s content all tended
towards pieces that looked closely at the future and more importantly where
technology is going to move both in the immediate term (specifically 2014) as
well as more broadly over the course of the next five years or so.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvalzwpJWWzb1A8J6eEQOvNd-pVsLfBk-TRMYHz0MUNrMOvrlemaJn2P4nGB0VCLVqjnRdd0YjTLTw71fwxRfIk8GRpRy-_0t2GT3tl2AciaIFkHftefOYSoNxZcblX21WMibfm08eQlE/s1600/content+marketing+collage.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvalzwpJWWzb1A8J6eEQOvNd-pVsLfBk-TRMYHz0MUNrMOvrlemaJn2P4nGB0VCLVqjnRdd0YjTLTw71fwxRfIk8GRpRy-_0t2GT3tl2AciaIFkHftefOYSoNxZcblX21WMibfm08eQlE/s200/content+marketing+collage.jpg" width="200" /></a><span style="font-family: inherit;">The
first piece in today’s edition is focused on the near term, but just as
importantly is focused on a topic that </span>you've<span style="font-family: inherit;"> seen me talk about in this space
for some time now… and that is the idea of content marketing. While this
concept has quickly caught on online (almost to the point of losing its
usefulness), the fact is that nearly 60% of companies today report using some
kind of content marketing to promote their businesses. The link below is
not only a primer of ‘what is content marketing’, but more importantly lays out
some specific strategies that I’d encourage you to review not only from the perspective
of encouraging your clients to utilize this methodology… but should also be
something that each of you assesses in terms of its utility as you continue to
build your own personal brand.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><b><i><a href="http://www.forbes.com/sites/jaysondemers/2013/10/08/the-top-7-content-marketing-trends-that-will-dominate-2014/"><span style="color: windowtext;">The Top 7 Content Marketing Trends That Will Dominate
2014</span></a></i></b><b><o:p></o:p></b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEewZf2MDT_gCC93MSYGnZFJcTjyH-BkZx23EghVPnU1mO_6VR4WsH8gMxanww-ARMxYvpec64YrwuFJ69GvNpCLkFoOv0IbIhIQA2cw4WvNa8nptNoL9bym3kgUF0_lBZjcAKnPNscfM/s1600/HartmutEsslinger.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="75" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEewZf2MDT_gCC93MSYGnZFJcTjyH-BkZx23EghVPnU1mO_6VR4WsH8gMxanww-ARMxYvpec64YrwuFJ69GvNpCLkFoOv0IbIhIQA2cw4WvNa8nptNoL9bym3kgUF0_lBZjcAKnPNscfM/s200/HartmutEsslinger.jpg" width="200" /></a><span style="font-family: inherit;">As
I mentioned at the outset, today’s theme is all about the future and no
discussion of that would be complete without including Apple. That said
however, this morning’s second offering is focused on someone I </span>hadn't<span style="font-family: inherit;"> heard
of before this today… Harmut Esslinger. Working with Apple
since 1982, Harmut was the founder of the design consultancy Frog (which I had
heard of - @frogdesign on Twitter), and is credited with many of the leaps in
design change that Apple made over the years… all while contributing to
differentiating the company from so many others in the PC (and now mobile)
spaces. The link below is to an article about him in the recent Wired UK
edition and is important for several reasons. Initially the piece gives
you an opportunity to ‘get inside the head’ of what is arguably the best
industrial designer of our generation, but the piece also articulates some critical
changes that companies of any size should consider as they look at their
products, their Team and their future. One quote in particular stands
out: <o:p></o:p></span></div>
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<b><i>"But look back 40 to 50 years, and make a model of what happened from then until today. That's what compresses into the next 10 years. Then you know what to expect."</i></b><br />
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Regardless of your position, who you work with or what kinds of companies/clients you’re talking to… knowing that this kind of accelerated innovation is in the horizon should be a true wakeup call! I've not only enclosed a link below to the Wired piece, but also included an Amazon link (non-affiliate of course) that will make it easy for you to order what I’m certain will be a fascinating book.</div>
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<span style="color: #0d0e00;"><b><i><a href="http://www.wired.co.uk/news/archive/2013-10/08/4-future-trend" target="_blank">The godfather of Apple design spots four looming tech trends</a></i></b></span><br />
<span style="color: #0d0e00;"><b><i><br /></i></b></span>
<span style="color: #0d0e00;"><b><i><a href="http://www.amazon.com/Keep-Simple-Early-Design-Years/dp/3897904071/ref=sr_1_1?s=books&ie=UTF8&qid=1381313268&sr=1-1&keywords=keep+it+simple" target="_blank">Keep it Simple: The Early Design Years of Apple by Harmut Esslinger</a></i></b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqNPnEfyTm_Oot_Yke4KpBs1uUyi7M0g-L7SAwUL5AB09fJOGfOqHsCzVrCrOzPk06kAP22HaP32tdwDJ9KiDQyoaw5Ovnibcn1cUQ6nIHYv9iO9HnENzi2gvuKFakwj0FcJd7sRVG52w/s1600/vish+nandlall.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqNPnEfyTm_Oot_Yke4KpBs1uUyi7M0g-L7SAwUL5AB09fJOGfOqHsCzVrCrOzPk06kAP22HaP32tdwDJ9KiDQyoaw5Ovnibcn1cUQ6nIHYv9iO9HnENzi2gvuKFakwj0FcJd7sRVG52w/s200/vish+nandlall.jpg" width="132" /></a><span style="font-family: inherit;">Finally this morning, is an excellent essay by Vish Nandlall
(the CTO of Ericsson – North America and one of the top thinkers today on
infrastructure) who wrote this terrific piece on Monday. I've written in the past about the so-called
“Internet of Things” (you can revisit that piece HERE ), but Vish takes that
concept a step further by expanding the discussion to cover emerging issues
like ‘hyperscale models” and ‘software defined networks’. So why does this kind of jargon filled piece
matter to marketers and those that they serve each day? Our world is changing rapidly. As I mentioned above, the ‘time compression’
in terms of technology cycles is only increasing and as technology gets more
powerful, it will only become more complex.
But there is significant opportunity to be found in understanding what
these trends mean… and then being able to assist those we work with/for in
understanding why instead of being threatened by the changes – we can embrace
the opportunity that they afford us.</span></div>
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<span style="font-family: inherit;"><a href="http://gigaom.com/2013/10/07/the-2020-network-how-our-communications-infrastructure-will-evolve/" target="_blank"><b><i>The 2020 Network: How Our communications infrastructure will evolve</i></b></a><o:p></o:p></span></div>
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<span style="font-family: inherit;">I hope you’ll find something of interest in today’s edition
and as always would love to hear your thoughts and feedback either directly by
email - donegalhold@yahoo.com or in the comments below. <o:p></o:p></span></div>
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<span style="font-family: inherit;">Thanks for reading!</span></div>
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James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-19380600381770791282013-10-08T04:08:00.000-07:002013-10-08T04:43:03.915-07:00Hummingbird, Twitter IPO details, disruption & How to Die Empty - 3 links from the week that was... +1 more<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgECTx0FKIuYPXUGVQ1V1knsTl_7_9ZszqLSgT2c8i31J7VRPeW9sek3XACVPT8Wh7ReLJLxAh8EMZm_V6ryLw8UST01bgAKmCEQjsFKXcJu_FGy2W483WOH-Ta-ucGuFDZy6RMRGQwRGo/s1600/google_Hummingbird.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgECTx0FKIuYPXUGVQ1V1knsTl_7_9ZszqLSgT2c8i31J7VRPeW9sek3XACVPT8Wh7ReLJLxAh8EMZm_V6ryLw8UST01bgAKmCEQjsFKXcJu_FGy2W483WOH-Ta-ucGuFDZy6RMRGQwRGo/s200/google_Hummingbird.jpg" width="200" /></a><span style="font-family: inherit;">It was another busy week in the technology business and we
continue to learn more about the impact (or apparent lack of) of the recent
Hummingbird update from Google. One of the consistent challenges that
typically appears from a Google update is attempting to ‘figure it all
out’. My experience has been that the best updates are the ones where
little impact is seen and Hummingbird appears to fall firmly into this
category. That said, it continues to be important both to marketers and
anyone trying to reach consumers that they understand what the potential
implications are and SocialMediaToday.com published a terrific roundup of the
most important changes…. </span>I've<span style="font-family: inherit;"> enclosed a link to that piece as first of today’s
offerings.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://socialmediatoday.com/sam-lowe/1791111/google-s-hummingbird-update-what-you-need-know">Google’s
Hummingbird Update: What You Need to Know</a><o:p></o:p></span></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqgD3DXV4dH3Ns3MZuWN97UhPC-s5kDnQaGxokLR79X4AsnFuUnhbOhsQtznaONs4uj-30B9ySyRBhUwWeAHRLPgDBGgqJY8TR8nrFRFBmM36-2GFCycSNhKjYcc2m6U6UmrTlWrvt3gs/s1600/disruption.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqgD3DXV4dH3Ns3MZuWN97UhPC-s5kDnQaGxokLR79X4AsnFuUnhbOhsQtznaONs4uj-30B9ySyRBhUwWeAHRLPgDBGgqJY8TR8nrFRFBmM36-2GFCycSNhKjYcc2m6U6UmrTlWrvt3gs/s200/disruption.jpg" width="200" /></a><span style="font-family: inherit;">Another topic that you’ve seen me return to on a number of
occasions in this space is that of disruption. For businesses of any size
and shape (and I’d argue as well that this applies to each of us as individuals
pursuing a career path), being disrupted is something that is now as
commonplace as breathing. No corner of the economy is safe and frankly no
industry is exempt from the ever evolving technology in the world in which we
live….enhanced by the ability of new players to enter almost any business with
almost no barriers to entry. The most recent example of this is the
ongoing (and now apparently nearly over) saga of the once powerful brand/company
that was RIM and Blackberry. Nowhere is there a better object lesson of
how simply sitting still and ‘resting on your laurels’ results not only in
competitors taking market share from you… but in this case…. Blackberry’s
fortunes degraded over time…. And then quickly worsened. Or as
Hemingway puts it so eloquently in “The Sun Also Rises” – ‘How did you go
bankrupt? Two ways. Gradually.. then suddenly.’ There
is an important object lesson here for all of us regardless of our business or
position. What are we doing every day to ensure that we’re not only
staying ahead… but in fact disrupting ourselves for the better… before someone
else does it for us<o:p></o:p></span></div>
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<strong><i><span style="font-weight: normal;"><span style="font-family: inherit;"><a href="http://blog.learningbyshipping.com/2013/10/03/disruption-and-woulda-coulda-shoulda/"><b>Disruption
and woulda, coulda, shoulda</b></a><o:p></o:p></span></span></i></strong></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDN5YuM3auNr9-NHAmBX53NINTnjFJHF3163dWCksyljhu7osGBphmw19s53M4gwPhSRiHWw2rdRtENvlXBZeoRieeFQrPklvh-cowdJvTCEfOig2ktRbwE_tttXnlvnvLIjrJ0Iwp6R0/s1600/twitter.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="114" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDN5YuM3auNr9-NHAmBX53NINTnjFJHF3163dWCksyljhu7osGBphmw19s53M4gwPhSRiHWw2rdRtENvlXBZeoRieeFQrPklvh-cowdJvTCEfOig2ktRbwE_tttXnlvnvLIjrJ0Iwp6R0/s200/twitter.jpg" width="200" /></a><strong><span style="font-weight: normal;"><span style="font-family: inherit;">Another major news story from last week was the release (on
Thursday via the publication of Twitter’s S-1 filing) of the details
surrounding the upcoming Twitter IPO. One of the key highlights from the
release was the fact that mobile appears to be a major part of the company’s
future plans (no surprise to readers of The Intersection) and more importantly
sees a number of risk factors facing the business going forward…. Not the least
of which is slowing user growth over time. With an estimated valuation in
the $10 billion range this is certainly a development to watch… and as Twitter
deploys the funds that they derive from the public offering, it will behoove
all of us involved in the advertising business (whether as providers or users
thereof) to keep a close eye on where this important company goes next.<i><o:p></o:p></i></span></span></strong></div>
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<strong><i><span style="font-weight: normal;"><span style="font-family: inherit;"><b><a href="http://www.cnbc.com/id/101074151">No more
secrets: Twitter IPO filing is now public</a></b></span></span></i></strong></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf-PJ0rq2cbZTjZIk21kNPvpOjHo2ZiQB1gfNsNLU-27SEn42BJYBB3GvVzVlBqk-we4-raWuV5oKgW_HwiK-dkqk3j3XJ2UgrZTVeqN911b3quKtpoKG6KprHYAgkVAwjONH9gXMgTiM/s1600/Todd_Henry_16.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf-PJ0rq2cbZTjZIk21kNPvpOjHo2ZiQB1gfNsNLU-27SEn42BJYBB3GvVzVlBqk-we4-raWuV5oKgW_HwiK-dkqk3j3XJ2UgrZTVeqN911b3quKtpoKG6KprHYAgkVAwjONH9gXMgTiM/s200/Todd_Henry_16.jpg" width="160" /></a><strong><span style="font-weight: normal;"><span style="font-family: inherit;">Finally, as my +1 this week, I’ve enclosed a link to the
weekly podcast produced by Mitch Joel (@mitchjoel on Twitter) as he interviewed
Todd Henry (@ToddHenry on Twitter) who just released an excellent follow up
(entitled Die Empty) to his superb debut book The Accidental
Creative. As if often the case with interviews that Mitch conducts on his
podcasts each week, this is a wide ranging discussion about a variety of
issues, but I’d encourage you to take the time to listen and think hard about
how you can use creativity more effectively to get the most out of what you are
doing each day. I’ve enclosed both a link to the Podcast on Mitch’s site
as well as a links to both of Todd’s books on Amazon<o:p></o:p></span></span></strong></div>
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<span style="font-family: inherit;"><strong><i><span style="font-weight: normal;"><a href="http://www.twistimage.com/blog/archives/its-important-for-you-to-die-empty/"><b>It’s
Important For You To Die Empty</b></a> </span></i></strong><strong><i>[Podcast]<o:p></o:p></i></strong></span></div>
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<strong><i><span style="font-weight: normal;"><span style="font-family: inherit;"><b><a href="http://www.amazon.com/Die-Empty-Unleash-Your-Every-ebook/dp/B00AEBEWMC/ref=pd_typ_k_sp_1_1_p?ie=UTF8&refRID=0Q6DD31CJQMNPVEGG1Z4">Die
Empty: Unleash Your Best Work Every Day by Todd Henry</a></b></span></span></i></strong></div>
<br />
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<strong><i><span style="font-weight: normal;"><b><span style="font-family: inherit;"><a href="http://www.amazon.com/The-Accidental-Creative-Brilliant-ebook/dp/B004IYJDY8/ref=sr_1_3?s=digital-text&ie=UTF8&qid=1381227403&sr=1-3&keywords=todd+henry">The
Accidental Creative: How To Be Brilliant At A Moment’s Notice by Todd
Henry</a></span></b></span></i></strong><b><o:p></o:p></b><br />
<strong><i><span style="font-weight: normal;"><b><br /></b></span></i></strong>
I hope you'll find some pieces of interest in today's edition and as always... I'd love to hear from you. You can reach me directly via email - donegalhold@yahoo.com or feel free to leave your thoughts in the comments below... thanks for reading!</div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-54835023414471090522013-10-03T10:33:00.001-07:002013-10-03T10:33:15.262-07:00Top trends for 2014, Google resources & Why you shouldn't take things personally : What I'm reading today<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhahSXn8IXCFz_U7X5LskRFgHMiS91vYnYRwvf_ePz2WMJ3OKRqAtr6QnXY_UpQf17Qb89bbSduDMrRKhzpudLV1k1FysH1AbLuo6ByEh9MV4TO_A7tfbmDwLeMXlUIxi1jZ0lO3cHW3Ig/s1600/social+media+collage+3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="153" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhahSXn8IXCFz_U7X5LskRFgHMiS91vYnYRwvf_ePz2WMJ3OKRqAtr6QnXY_UpQf17Qb89bbSduDMrRKhzpudLV1k1FysH1AbLuo6ByEh9MV4TO_A7tfbmDwLeMXlUIxi1jZ0lO3cHW3Ig/s200/social+media+collage+3.jpg" width="200" /></a></div>
<span style="font-family: inherit;">One
of the things that I find amazing is that each year it seems that
prognosticators (in particular those around digital) continue to produce their
thoughts for the coming year earlier and earlier and today’s first offering is
a great example of that. Published by Forbes Magazine last week, it makes
a series of predictions about where the marketing business will go in the
coming year and while it makes a well-argued case… the first two fall into the
category of ‘I told you so’ as the author believes that social and in
particular Google+ will grow in dominance in the coming year.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><strong><a href="http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/" target="_blank">TheTop 7 Social Media Marketing Trends That Will Dominate 2014</a></strong><br /><br /><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpaC5LXjKcHxAKgf80Co6XgWrg41-ewoQkl4-tshlPJl68yAh0iaRWpgROGZSrDNAkviQPBbieA0XRJL2Pk6xJxLDt24xm3Eb3mtjNunnSBvBKSn6RFzawxkaWOKkiGHR1IhTQR5VmAvE/s1600/google+logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpaC5LXjKcHxAKgf80Co6XgWrg41-ewoQkl4-tshlPJl68yAh0iaRWpgROGZSrDNAkviQPBbieA0XRJL2Pk6xJxLDt24xm3Eb3mtjNunnSBvBKSn6RFzawxkaWOKkiGHR1IhTQR5VmAvE/s200/google+logo.jpg" width="200" /></a><span style="font-family: inherit;">As
all of you who’ve read these materials over time know, I’m always on the
lookout for new toolsets to make my life and the life of marketers that I work
with easier and my second offering today is a terrific breakdown of a number of
useful tools from Google that both individually and in combination I’m certain you’ll
find useful as you explore the plethora of marketing channels that are
available to marketers today.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><strong><a href="http://socialmouths.com/blog/2013/09/12/google-marketing-resources/" target="_blank">Little-Known Google Marketing Resources You Should Consider Using</a></strong><br /><br /><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1cHWOIwnWrPUve5QHejwZD1Lwf6oN3wJ9nIWoheRAoOYlLyAsnWZXD9WSJNsbkWLR4P-0BIUnWcBVBgfwPT9IG12dsivaH-ztfJy__J0ESXvIF9Y-SFZLD85FxMTwyuOSO-lV4K49XU0/s1600/Effective-Selling-Skills.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1cHWOIwnWrPUve5QHejwZD1Lwf6oN3wJ9nIWoheRAoOYlLyAsnWZXD9WSJNsbkWLR4P-0BIUnWcBVBgfwPT9IG12dsivaH-ztfJy__J0ESXvIF9Y-SFZLD85FxMTwyuOSO-lV4K49XU0/s200/Effective-Selling-Skills.jpg" width="200" /></a></div>
<span style="font-family: inherit;">I’m
a sales guy and at the end of the day one of the key things you need to be able
to overcome in your own mind each day is that more folks are going to say no to
you then are going to say yes (hard to believe I know). I include this
piece in today’s edition because I think it’s important for sales / biz dev
folks reading this to understand that today more than ever ‘multi-touch’ sales
are the wave of the future. In fact the “7-12 touchpoints” that the
author refers to in this piece, while daunting on the surface, are actually
easier to reach with our current tools than they ever have been before!
For those of you who read this and say “I don’t sell so this </span>doesn't<span style="font-family: inherit;"> apply to
me”… don’t skip over this piece. The fact of today’s world is that we are
ALL sellers today (whether it’s our ideas, things we care about or just in our
daily interactions with others) and the sooner we learn not to take the
reaction of others personally… the better off we are!<o:p></o:p></span></div>
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<span style="font-family: inherit;"><strong><a href="http://micheleruiz.com/dont-take-things-personally-especially-business-development/2013/09/" target="_blank">Don’t Take Things Personally – Especially in Business Development</a></strong><br /><br /><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCpLaJ7Jtv7gw9F0_hgl_-kxgM8upFHAFqA0hS0iwnEtxQ9GrkXJZNqHbiVWYKrqFMaUoZ0XqwwJv474pD2zAdJC1H62PTsY8HPT-Bb4h4w0Vi7prYOKw8L-qWZepnulpXFaPdtMQHjeQ/s1600/kaushik030309.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCpLaJ7Jtv7gw9F0_hgl_-kxgM8upFHAFqA0hS0iwnEtxQ9GrkXJZNqHbiVWYKrqFMaUoZ0XqwwJv474pD2zAdJC1H62PTsY8HPT-Bb4h4w0Vi7prYOKw8L-qWZepnulpXFaPdtMQHjeQ/s200/kaushik030309.jpg" width="200" /></a><span style="font-family: inherit;">Finally,
I’m breaking my own rule about ‘long form’ content this morning (I usually include pieces like this on the weekend) and have
included the latest version of one blog that I await new editions of with
baited breath – which is Occam’s Razor written by Avinash Kaushik - the
Digital Marketing Evangelist at Google. Avinash only publishes
occasionally (sometime putting out a piece only once every 6 weeks), but when
he does they are not only high quality pieces, but they invariably change the
way many on the Web look at the world. Be warned… this is a LONG piece,
but if you take the time to read it, I think you’ll find as I have over time
that these are truly insightful and powerful pieces that will impact how you
think about marketing and our role in it.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://www.kaushik.net/avinash/six-visual-digital-marketing-analytics-strategic-solutions/" target="_blank">SixVisual Solutions To Complex Digital Marketing / Analytics Challenges</a><o:p></o:p></span></i></b></div>
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<span style="font-family: inherit;">I
hope you find something in today’s edition that you’ll find useful both for
yourself and those you work with and as always… thanks for reading<span style="font-size: 11pt;">.</span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-42547867777263148172013-09-29T13:13:00.000-07:002013-09-29T13:14:13.804-07:00Google #hashtag search, the 'Hummingbird' algorithm & a conversation on great design - 3 links from the week that was... +1 more<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisJ6EbqlO65BFbQxbxHy4MzUCDWznyrjsk0NFLybdTXOFvOrIYOFQWZsWiPVN0z1Zx_j_J152zq9QO24MMpWPdWzSFG0JfDC67LzWG09QZ77knInLKHEe0x3v7ePIULTTQtw-dtgpgOp8/s1600/google+logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisJ6EbqlO65BFbQxbxHy4MzUCDWznyrjsk0NFLybdTXOFvOrIYOFQWZsWiPVN0z1Zx_j_J152zq9QO24MMpWPdWzSFG0JfDC67LzWG09QZ77knInLKHEe0x3v7ePIULTTQtw-dtgpgOp8/s200/google+logo.jpg" width="200" /></a>It was a rare week for me without any traveling, but as has
been the case for most of the year, the steady flow of news and innovations in
the technology space made for some challenging decisions to what to include in
this week’s roundup of the best that the Web had to offer. Apple consumed
last week’s news ( and it would appear rightfully so as the early sales figures
indicate that this will be the best selling iPhone release of all time and it’s
nearly impossible to get the coveted Gold iPhone), but this week saw some
important news from the other major player in the technology world… and that of
course was Google.<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWPSfyJumuhunuq1usV0XsWUjOm_rbgyFfU3caFECY-hvvjlKI8aNVwyNX2GzCzNfYm45mP37K5TLH8KKPQgw4tDxCFhvMh-2CEKxdeeqtuj1pDqZ41p8hSWLg2INslf87YUq4FB0Oyn4/s1600/google++logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWPSfyJumuhunuq1usV0XsWUjOm_rbgyFfU3caFECY-hvvjlKI8aNVwyNX2GzCzNfYm45mP37K5TLH8KKPQgw4tDxCFhvMh-2CEKxdeeqtuj1pDqZ41p8hSWLg2INslf87YUq4FB0Oyn4/s1600/google++logo.jpg" /></a>For those of you who've read this offering over time, the
critical nature of having, maintaining and growing your Google+ presence is
something that I've been talking about every chance I get… and to everyone who
will listen. This past week, Brafton.com published an excellent analysis
about the impact that Google’s new #hashtag search feature will have on a
variety of online advertising efforts. Now before you say what we’re all
thinking (yes, this is deeply self-serving on Google’s part) the fact is that
this is Google’s world and we’re just living in it. I’d encourage you to
not only read this piece closely and share with others you are working with,
but also take the time to follow the links embedded in the piece (including the
link to the official Google announcement of the changes via a Google+
posting). This continues to be an evolving story, and should be something
that you keep a close eye on as your ability to reach consumers effectively… is
now most assuredly tied to not only being on Google+… but ensuring that you are
optimizing that effort for this ever-evolving platform.<o:p></o:p></div>
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<b><i><a href="http://www.brafton.com/news/google-announces-hashtag-search-more-rewards-for-google-content">Google
announces #hashtag search: More rewards for Google+ content</a><o:p></o:p></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmag-D-qQQHhQUOxTE3AHZ7JwQtfacQNMe3QFEHRR4m7J0QuC8ticWbWbYv162HhTJYrS0Li_ZTJdUPFaGlqO3X9RUaWw5Ea1jlS0B_Plm-_uoyUViD-Ttmp0ZBwbCJOlxqZ09MrImSOs/s1600/google_Hummingbird.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmag-D-qQQHhQUOxTE3AHZ7JwQtfacQNMe3QFEHRR4m7J0QuC8ticWbWbYv162HhTJYrS0Li_ZTJdUPFaGlqO3X9RUaWw5Ea1jlS0B_Plm-_uoyUViD-Ttmp0ZBwbCJOlxqZ09MrImSOs/s200/google_Hummingbird.jpg" width="200" /></a>A second major change that took place this week at Google
(on Thursday September 26<sup>th</sup> in fact) was the announcement of the
so-called “Hummingbird” algorithm update. In their announcement Google
indicated that this change had been up and operating for a month before being
announced (shocking I know!), and the link below is to an absolutely superb
analysis from Searchengineland.com. NOTE: I’m going to digress for
a moment and tell you that besides Google itself, this site is the single best
resource online for this type of content, and more importantly for analysis
about what changes of this type actual mean to you and your advertising
efforts (besides The Intersection of course). That being said, this
article is written by Danny Sullivan (who is the founding editor of the site -
@dannysullivan on Twitter) and both from my point of view and most of the rest
of the Web, Danny is the absolutely best source for information of this
type. In a nutshell… no one is completely sure what this kind of
algorithm change will mean (the last time Google made a massive alteration to
its search algorithm like this was in 2010), but in my book - forewarned is
forearmed.<b><i><o:p></o:p></i></b></div>
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<b><i><a href="http://searchengineland.com/google-hummingbird-172816">FAQ: All
About The New Google “Hummingbird” Algorithm</a><o:p></o:p></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglsEcVKn6FSJxQILssfTcwCcSRfTvael4L_taYYkToWnS_K274hlCysILjDdMDFpFyTxjGz25lISFygkSDIaWlJ_MLu58JB-gdhQbA9AhqwGO1pUPfxqcDpIFiIiNT9jqH_r6DIag4xUI/s1600/Good+UX.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglsEcVKn6FSJxQILssfTcwCcSRfTvael4L_taYYkToWnS_K274hlCysILjDdMDFpFyTxjGz25lISFygkSDIaWlJ_MLu58JB-gdhQbA9AhqwGO1pUPfxqcDpIFiIiNT9jqH_r6DIag4xUI/s200/Good+UX.jpg" width="200" /></a>As is my practice on the weekend, I also went looking for a
‘Long-form’ piece that I thought would be useful for all of you to read with
all the extra time you've got on the weekend. In all seriousness, I've
become something of a student of design in recent years (as the separation
between what constitutes a good design vs. a poor one continues to
shrink) and the margin for error – as well as the damage that error can wreak
on your business increases. Built around an interview of Dan Norman (who
wrote the seminal book on design – The Design of Everyday Things – which you
can find on Amazon <a href="http://www.amazon.com/The-Design-Everyday-Things-ebook/dp/B00E257T6C/ref=sr_1_1?ie=UTF8&qid=1380460237&sr=8-1&keywords=the+design+of+everyday+things+kindle">HERE</a>),
this wide ranging discussion not only covers the thinking of one of the best
industrial designers out there (with the exception of Jonathan Ive at Apple),
but also got my thinking cap working about where mobile devices and design go
in the future. ALL issues that will directly impact both advertising and
the methods in which we reach consumers.<o:p></o:p></div>
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<b><i><a href="http://gigaom.com/2013/09/26/designer-don-norman-on-his-stealth-startup-apple-vs-android-vs-microsoft-and-experience-design/">Design
thinker Don Norman on his stealth startup, Apple vs. Android vs. Microsoft, and
experience design</a><o:p></o:p></i></b></div>
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And finally as my +1 for the week, I’m ‘resharing’ a TED
Talk that has had a profound impact on me.. and led me directly to a book that
I’m currently reading. In 2009 Simon Sinek gave a speech at TED that
talked about how great leaders inspire action.. but also drove home a
critically important point about life in my book… you need to ‘Start with
Why’. As you enjoy your weekend, I’d encourage you to not only watch the
video and look into the book (links to both are included below), but also ask
yourself what you can be doing both now and going forward to make sure you are
getting the most of your business and helping your clients and consumers to do
the same!<o:p></o:p></div>
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<b><i><a href="http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html">Simon
Sinek: How great leaders inspire action – TED Talk: Sept 2009</a><o:p></o:p></i></b></div>
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<b><i><a href="http://www.amazon.com/Start-Why-Leaders-Everyone-ebook/dp/B002Q6XUE4/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1380367396&sr=1-1&keywords=start+with+why">Start
with Why: How Great Leaders Inspire Everyone to Take Action – by Simon
Sinek</a><o:p></o:p></i></b></div>
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Hope you find some of today’s edition useful…. And as always – thanks for reading!<o:p></o:p></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com1tag:blogger.com,1999:blog-8541538456681481726.post-70068049207245596332013-09-27T04:39:00.000-07:002013-09-27T04:47:18.509-07:00Closing business with social, #RonR and the 'shift' in search: What I'm reading today<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2lA4TPUrnBLA4gzP7-3PntlUKBECJIxihtp6EOHjqvBdEyTeQSBr2x_JF2QMmiXK8GK5Dvjl2vKStEgTWfQp35LZmYGIuQLU2i4IH1qTRuRha2C8EamgW5n-OoIW_FqbudM-PIx-lelw/s1600/technology.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2lA4TPUrnBLA4gzP7-3PntlUKBECJIxihtp6EOHjqvBdEyTeQSBr2x_JF2QMmiXK8GK5Dvjl2vKStEgTWfQp35LZmYGIuQLU2i4IH1qTRuRha2C8EamgW5n-OoIW_FqbudM-PIx-lelw/s200/technology.jpg" width="200" /></a></div>
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<span style="font-family: inherit;">With the Apple announcement
barrage firmly in the rear view mirror (and the initial sales figures showing
that the new phones may constitute the fastest launch in the history of the
company - which is really saying something) – I wanted to use today’s edition
to return to a topic that I feel can make a huge difference in your day to day
business. That topic of course is being
effective in your use of social media.<o:p></o:p></span></div>
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<span style="font-family: inherit;">Let’s face it. Dealing with clients, prospects and businesses
in general has changed dramatically in recent years and social media is only
serving to accelerate those trends over time.
Today’s offerings (with as you’ll see a pair of great articles from Jeff
Bullas – who is a one of the most prolific bloggers I follow) are focused on
making social practical… and I hope you’ll find them useful.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG2jJYWH3NE5F5ztLhLsAH6094k_w4C4yh89eQXGB4Fqy7JWpD0jf1UaCefB8JM2DtBOn2HdNKblPrbFSOcE82rJOgJfczcmwnsBshnp2CLhvAT8JLYT5tgozw9KwGuNysqO_9t2L1SOs/s1600/jeff+bullas.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG2jJYWH3NE5F5ztLhLsAH6094k_w4C4yh89eQXGB4Fqy7JWpD0jf1UaCefB8JM2DtBOn2HdNKblPrbFSOcE82rJOgJfczcmwnsBshnp2CLhvAT8JLYT5tgozw9KwGuNysqO_9t2L1SOs/s200/jeff+bullas.JPG" width="150" /></a><span style="font-family: inherit;">One of the most interesting things </span>I've<span style="font-family: inherit;"> been reminded of in recent weeks (and certainly as </span>I've<span style="font-family: inherit;"> begun to ramp up a
new project I’m working on) is the enormous amount of information that you can
track down about a business, prospect or client solely based on what you can
find on social media. None of us has
ever liked being “sold to”, but in today’s world, there is really no excuse for
having to resort to a ‘hard sell’. This
first piece is one of the most practical pieces of “how to” advice </span>I've<span style="font-family: inherit;"> uncovered recently.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://www.jeffbullas.com/2012/10/17/how-to-use-social-media-to-close-more-deals-without-being-a-pushy-salesperson-infographic/" target="_blank">How to Use Social Media to Close More Deals without Being a Pushy Salesperson – Infographic</a><o:p></o:p></span></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggerpthralRUZpgpZ1hZ8EjafvpEqXTxWGq9uceD3cvr87-mwou6LXbOyt7flyXkrPdhn-BAKX7aY6Sgev_WFQz1s9hEVdpBiI8N5_ZGMhrAbsyvdJM0yw81DL4gHBLVT9zQrNbBCu2qc/s1600/RonR.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggerpthralRUZpgpZ1hZ8EjafvpEqXTxWGq9uceD3cvr87-mwou6LXbOyt7flyXkrPdhn-BAKX7aY6Sgev_WFQz1s9hEVdpBiI8N5_ZGMhrAbsyvdJM0yw81DL4gHBLVT9zQrNbBCu2qc/s200/RonR.jpg" width="143" /></a><span style="font-family: inherit;">One of the
other topics that </span>I've<span style="font-family: inherit;"> covered in this venue in recent months is the concept of
#RonR pioneered by Ted Rubin (@TedRubin on Twitter – you can read more about
this concept </span><a href="http://buckontech.blogspot.com/2013/08/ronr-being-social-connoisseur-disruption.html" style="font-family: inherit;">HERE</a><span style="font-family: inherit;">)
and this excellent piece from Steamfeed.com – a site I’d encourage you to make
a pilgrimage to at least weekly – lays out why the core of great sales – that
being the long term relationship we create with our clients – is growing more
important over time rather than less.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://www.steamfeed.com/relationships-matter-ever-social-selling-infographic/" target="_blank">Why Relationships Matter More Than Ever in Social Selling</a><o:p></o:p></span></i></b></div>
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<span style="font-family: inherit;">It will come
as no surprise that I chose to include this next piece in today’s edition, but even
for those of you reading this who might be ‘borderline Luddites’ when it comes
to the application of technology to the sales and marketing function, I’d
encourage you to take the time to read this piece. Let’s face facts. We’re all trying to do more
with less (and so are our clients) so in the end, if you have a way to become
more efficient and effective in how you handle your business… </span>wouldn't<span style="font-family: inherit;"> you take
advantage of that? If that’s not enough
to convince you, keep in mind… that your competition may well be doing so… and
if someone you are competing with is more efficient than you… well we all know
how that story ends.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://www.business2community.com/digital-marketing/why-marketing-and-sales-teams-must-pay-attention-to-technology-0575950" target="_blank">WhyMarketing and Sales Teams Must Pay Attention to Technology</a><o:p></o:p></span></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXIvH2-tid-NZDnxQiD8L6FvZW-Elm24z4POOLxgj_-k-ByB3aYM-R0NM7jWnNUx_KMTTqOm4tqcApYkeygdoJX8YBR_Do9BEEy_jPw-yCk-fXmZD-TjA_QmKAZEIgkRJjzl42x3R7W_0/s1600/google_Hummingbird.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXIvH2-tid-NZDnxQiD8L6FvZW-Elm24z4POOLxgj_-k-ByB3aYM-R0NM7jWnNUx_KMTTqOm4tqcApYkeygdoJX8YBR_Do9BEEy_jPw-yCk-fXmZD-TjA_QmKAZEIgkRJjzl42x3R7W_0/s200/google_Hummingbird.jpg" width="200" /></a><span style="font-family: inherit;">The end of the summer brings another set of changes in
the core search algorithm at Google and as </span>you've<span style="font-family: inherit;"> heard me discuss in the past…
the ongoing ‘cat and mouse’ game with Google continues. In advance of the release of the so-called
Hummingbird update from Google yesterday (you can find a terrific FAQ on this
release from SearchEngine Land </span><a href="http://searchengineland.com/google-hummingbird-172816" style="font-family: inherit;">HERE</a><span style="font-family: inherit;">),
Gigaom.com published an excellent piece about where they see the future of
search going… and in particular an evolutionary shift towards more semantic
search… which will specifically give users what they are looking for. While I continue to feel that the resultant
reduction of serendipity on the Web is slowly eroding our curiosity (more on
that in a coming edition) the fact is that as Google grows increasingly
efficient over time… the work that we do to help our clients ‘surface’ their
content on Google and other search engines will only grow in importance.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://gigaom.com/2013/09/22/the-great-shift-in-search/" target="_blank">The Great Shift in Search</a><o:p></o:p></span></i></b></div>
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<span style="font-family: inherit;">And finally (much to your
collective relief I’m sure), </span>I've<span style="font-family: inherit;"> included a second short piece from Jeff
Bullas this AM as he takes on the oft-repeated criticism of social media… that
is serves only to propagate the human tendency towards narcissism.</span><span style="font-family: inherit;"> </span><span style="font-family: inherit;">I hope you’ll find his thoughts as
thought-provoking as I did. </span><span style="font-family: inherit;"> </span></div>
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<b><i><span style="font-family: inherit;"><a href="http://www.jeffbullas.com/2013/09/26/is-social-media-only-for-selfies/" target="_blank">Is Social Media Only for Selfies?</a></span></i></b></div>
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<span style="font-family: inherit;">I hope you’ll find content in
today’s edition that is not only of interest to you, but also to folks you are working with. As always, I'm interested in your thoughts, feedback and comments. I'd love to hear from either directly via email - donegalhold@yahoo.com or in the comments below.<o:p></o:p></span></div>
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<span style="font-family: inherit;">Thanks for reading!</span></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-5219583543013937612013-09-27T02:01:00.000-07:002013-09-27T02:01:11.291-07:00A maverick or an A-hole: Why they aren't the same thing <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9LWRAYxoDIVcaH4DiD5WgrygxKfa3Z4MFqr5FQqs1dEHb4Zre_nZL1JAFncDIM7TxjbA-CmDXGNTkNJVAs7CVUI2fIAQ9V4lkGQCFJBsSt7FS7LlpmmHc6vpynl3LZ9N_x3WLbJqO3BA/s1600/biz+mavericks.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9LWRAYxoDIVcaH4DiD5WgrygxKfa3Z4MFqr5FQqs1dEHb4Zre_nZL1JAFncDIM7TxjbA-CmDXGNTkNJVAs7CVUI2fIAQ9V4lkGQCFJBsSt7FS7LlpmmHc6vpynl3LZ9N_x3WLbJqO3BA/s200/biz+mavericks.jpg" width="200" /></a></div>
For those of you reading this that know me well, this
piece is near and dear to my heart and has been something that I've discussed
with a number of folks over time. In the
interest of full disclosure, I've had the fortune of working for some great
companies and have been labeled in a variety of ways over that time...
Including the A word in the title.<br /><div class="MsoPlainText">
<o:p></o:p></div>
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<br /></div>
<div class="MsoPlainText">
So why write this piece?
Because too often companies write off true innovators by giving them
labels and allowing their organization to then reduce the impact of those
voices just when they may be needed most.
I cannot be more clear when I tell you that labeling an individual a
maverick is not a bad thing. What IS bad
is then making the leap that this person is automatically either a pain in the
ass or worse is seen as a threat to the organization that somehow needs to be
"boxed" off from the main company because they are thinking
differently or don't "toe the party line". <o:p></o:p></div>
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<br /></div>
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One recent experience of a friend of mine was that they were told "if you want to be a maverick go do it on your own time... You have a
job to do here". Are you
kidding? Here is someone who's devoting
the core of their time (and accepting full time employment) to their company who I can verify is
utterly devoted to both the firm and its mission... They just have some
thoughts about how to do something a little different than the norm (OK maybe
alot but that's not the point). While this individual would certainly not
describe their situation this way...in my book they have been told they are an
"A-hole" and need not bring forth additional concepts/ideas for
consideration. <o:p></o:p></div>
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<br /></div>
<div class="MsoPlainText">
So why the rant today?
Companies need to give some real thought to what they are looking to do
with that special class of employee that I've taking to calling
"entreployees". While they
will always be mavericks at heart (and will need to be reined in at times), the
power and future opportunities that are afforded to companies willing to accept
them - warts and all - can be a gamechanger!<o:p></o:p></div>
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<br /></div>
<div class="MsoPlainText">
Have a "maverick" in your organization? Are you accepting what they can do for you or
are you simply engaging in a "labeling exercise" that will eventually
drive them from the company and worse....deny your company the benefit of their
work in the future. Think about that the
next time one of these folks darkens your door.<o:p></o:p></div>
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<br /></div>
<div class="MsoPlainText">
So yes... This was a rant today, but I'd still love to
hear what you have to say about it. As
always you can reach me via email - <a href="mailto:donegalhold@yahoo.com">donegalhold@yahoo.com</a>
or in the comments section below.<o:p></o:p></div>
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<br /></div>
<br />
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I look forward to your thoughts... And thanks for
reading!<o:p></o:p></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-53576043074169428842013-09-26T03:10:00.000-07:002013-09-27T01:48:08.413-07:00Why you actually 'suck' at multi-tasking: 3 tips for better productivitySo the title of this piece is a challenge to all of you
out there who think you can multitask.
News flash folks - you can't... In fact you totally suck at it and
truthfully you're getting less done then if you only did one thing at a time.<br />
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<o:p></o:p></div>
<div class="MsoPlainText">
<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpNMBjxAlG2CIahngvRDfToC_nhvqZbTxrbtESEZiW0tDaSQprqrOunQr693EkPwHsU9abSu0zIzQVyrcPIFJqVIxLAGmAjf4TlUnCCVX1tNPSgv1ezLdMiGO2UAmb__kd48UnnvFt3Cw/s1600/12weekyear.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpNMBjxAlG2CIahngvRDfToC_nhvqZbTxrbtESEZiW0tDaSQprqrOunQr693EkPwHsU9abSu0zIzQVyrcPIFJqVIxLAGmAjf4TlUnCCVX1tNPSgv1ezLdMiGO2UAmb__kd48UnnvFt3Cw/s200/12weekyear.jpg" width="135" /></a>I've come to this conclusion over the course of the past
90 days during which I converted my planning process to an variation of the 12
Week Year methodology developed by Brian Moran (which you can read about <a href="http://buckontech.blogspot.com/2013/08/benefits-of-twitter-readings-on-mobile.html" target="_blank">HERE</a>
and <a href="http://www.amazon.com/12-Week-Year-Others-ebook/dp/B00CU9P31K/ref=sr_1_1?ie=UTF8&qid=1380186795&sr=8-1&keywords=12+week+year" target="_blank">HERE</a>). One of the main challenges
that I've face for as long as I can remember is feeling like there were simply
not enough hours in the day to get everything I was working on done. A particular challenge for me was my weekly
reports for my boss. I would always
"start" them on time, but invariably something else would come up and
I'd find myself scrambling to catch up.<o:p></o:p></div>
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That said, I've implemented several tips (cribbed for my
own use from the aforementioned 12 Week Year) and hope that you'll find them as
useful as I did.</div>
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<o:p></o:p></div>
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<o:p><br /></o:p></div>
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<br /></div>
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1. <b><i>Weekly planning
time - uninterrupted: </i></b> Each Monday (this
is fairly easy for me as most Mondays I'm on a plane headed somewhere), I set
aside time to review and grade the previous week (more on that methodology in a
future edition) and plan the coming week.
I also use this time to prioritize those efforts that need immediate
attention...and you guessed it... My report is no longer the last one in each
week. It will take you some time to
ensure that you are getting the most out of this time.. But make it a habit and
you 'll quickly find yourself getting more done.<o:p></o:p></div>
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<br /></div>
<div class="MsoPlainText">
2. <b><i>Turn off your
email:</i></b> This step applies ANY time you
are doing something else (yes attending a webinar or talking on the phone
counts too). Email has made many of us
just like Pavlov's proverbial dog when it comes to responding. We've not only let it take over
our lives but it has also degraded the quality of our thinking. I followed the lead of a good friend and
colleague of mine - Fred Steube (@steube on Twitter) when he created an
elaborate OOO message (more on that process can be found <a href="http://buckontech.blogspot.com/2012/10/kill-blandness-ultimate-use-of-ooo-one.html" target="_blank">HERE</a>) and I've since
taken that to a whole new level with a permanent OOO message... the impact of which you can read about <a href="http://buckontech.blogspot.com/2013/01/how-i-escaped-tyranny-of-inbox-homage.html" target="_blank">HERE</a><o:p></o:p></div>
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<br /></div>
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Not only has it reduced my email flow dramatically, it
has also gotten me away for the fact that I "have" to be connected
all the time...and made it less agonizing for me when I turn my email off!<o:p></o:p></div>
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<br /></div>
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3. <b><i>Give the person
in front of you your full attention: </i></b>
This goes well beyond the fact that we suck at multitasking. The truth of the matter is that devices have
allowed us to be rude to one another (just look around a restaurant next time
you are out to eat and see how many folks are focused on their phones). Whatever is on your phone/tablet/computing device can wait. That person across from you is here to see you for a reason...lets
connect for real.<o:p></o:p></div>
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<br /></div>
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So I'd love to hear what you think. Are we too focused on your devices? Is email the beginning of the Fall of
Man? Think you DON'T suck at
multitasking? I'd love to hear from you. If you want to see my OOO, feel free to email
my work email - jim_buckley@valpak and with your feedback leave me a note in
the comments below or use my personal email - <a href="mailto:donegalhold@yahoo.com">donegalhold@yahoo.com</a><o:p></o:p></div>
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<br /></div>
<br />
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Thanks for reading <o:p></o:p></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-40747661516927874282013-09-25T03:35:00.000-07:002013-09-25T03:39:52.370-07:00Managing "threat of change": 3 tips for success - Part 2 of the "entreployee" series<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGdmbFASJtK-PGg9mLYDZ6rEK0dsK-KLtvU7D3SoAWcPU16EZMcmXNnw1uBy1nhW0GCh4s49wNxStFldteYYVFPeH0SVJvISATJLOK0mvjlC8WS-OOW4rj6w80bhdxuUw67Ct_LCs32b8/s1600/bigchangesahead.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="125" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGdmbFASJtK-PGg9mLYDZ6rEK0dsK-KLtvU7D3SoAWcPU16EZMcmXNnw1uBy1nhW0GCh4s49wNxStFldteYYVFPeH0SVJvISATJLOK0mvjlC8WS-OOW4rj6w80bhdxuUw67Ct_LCs32b8/s200/bigchangesahead.jpg" width="200" /></a></div>
One of the key challenges that I've experienced as I've
wended my way through corporate America in recent years and heard from others engaged in innovation
efforts at various companies is the concept of "fear of change". We've all heard repeatedly that one of the
main killers of Innovation and risk taking is fear, but what I'm talking about
here goes much deeper... In fact it permeates certain firms almost to the
cellular level. Statements of fact like "we
did that five years ago and it didn't work then either" are a classic
symptom of this kind of thinking.... But it's actually not fear driving this...
It's just the "threat" that something will change if this
kind of thinking takes hold... And the fact is... It will. Let me explain.<br />
<div class="MsoPlainText">
<o:p></o:p></div>
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText">
<o:p><br /></o:p></div>
<div class="MsoPlainText">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6o4AAgVYLOOxSZIsl1jiITmXTyN_EX4QnjS5VOuh2m20U6SgwYUyvxoO7KJVGvPzyQ7mO0hZdBkFkthIdS3eXFsK3gdPhfAg87az5Xbg-KW1sBglkSZ9fbw3erZLK7hlqE2fqox81lXg/s1600/SuperPersuasion_100.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="156" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6o4AAgVYLOOxSZIsl1jiITmXTyN_EX4QnjS5VOuh2m20U6SgwYUyvxoO7KJVGvPzyQ7mO0hZdBkFkthIdS3eXFsK3gdPhfAg87az5Xbg-KW1sBglkSZ9fbw3erZLK7hlqE2fqox81lXg/s200/SuperPersuasion_100.jpg" width="200" /></a>My myriad of experiences have taught me that sheer force
of will doesn't work. I don't care
whether you are the most persuasive sales person / thinker / innovator on the
planet...if you don't get buy in for your concepts you are sunk from the very
start. Understanding that those that are
allied against you (they actually aren't...it just feels that way) are actually
afraid of change in general and not your idea in particular will make a huge
difference in how you handle getting what you want (and your company needs).<o:p></o:p></div>
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<br /></div>
<div class="MsoPlainText">
<o:p><br /></o:p></div>
<div class="MsoPlainText">
So what are the best ways to promote your concept,
business idea model and the like? Here
are three key ways I've found to break down those walls... And more
importantly...keep them down.<o:p></o:p></div>
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText">
1. <b><i>Sell each
decision maker individually:</i></b> This is first...
Because it is the most critical. Never,
ever put together a business concept, ask for a meeting with the decision
makers and then "pitch them".
Today, you must get individual buy in, respond to suggestions
immediately and incorporate them into future versions and share that you are
talking to each member of the Team separately.
By the time you get to the "pitch" you'll find your concept
will no longer will require a sales pitch...and if fact you may have gotten an
advocate... Which brings us to:<o:p></o:p></div>
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText">
2. <b><i>Be willing to
cede credit:</i></b> This part kinda sucks. None of us is devoid of ego, but the fact is
that leadership in your company got there for a reason (even if you disagree
with it) and without their help, your idea isn't going anywhere. If you play your cards right on #1 above
however you'll find yourself with the most powerful selling tool of all.. A
senior level advocate. You may not even
get to go to the final meeting where the decision is made on your concept, but
long term, you will quickly seen as the "go to " person for new and
innovative concepts... Which brings us to the final tip:<o:p></o:p></div>
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<br /></div>
<div class="MsoPlainText">
3. <b><i>Put your money
where your mouth is:</i></b> In the world in
which we live today.... Everyone is a strategist. I hear it daily from clients and within my
own organization. Everyone has an idea
that is the "next big thing if only someone could help them get it
done". You've heard this before
right? My advice to you is simple. Go out there and make it happen. Even if everything goes great with your
pitch, you get buy in and the Sr. Team tells you to go for it... Someone still
has to do the work. <o:p></o:p></div>
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText">
Are there risks here?
You bet! But if you've gone to
the trouble of pitching (and winning) the agreement of the Team to your idea...
Who better to make it happen the you. Trust me when I tell you...there is
NOTHING better than seeing a concept that you birthed see the light of day.<o:p></o:p></div>
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText">
So now its your turn.
Are you dealing with the "threat of change"? Do you feel stifled by your position in your
company? Looking to take it to the next
level? I'd encourage you to think long
and hard about your best ideas (I wrote about Altucher's concept of 10
ideas/day <a href="http://alifewellled.blogspot.com/2013/09/10-ideas-day-concept-whose-time-has-come.html" target="_blank"><i><b>HERE</b></i></a> in early September) and what you could do with them... If you
simply dealt with the "threat of change"... In a proactive way!<o:p></o:p></div>
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<br /></div>
<div class="MsoPlainText">
I'd love to hear your thoughts either directly by email -
<a href="mailto:donegalhold@yahoo.com">donegalhold@yahoo.com</a> or in the
comments section below.<o:p></o:p></div>
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<br /></div>
<br />
<div class="MsoPlainText">
Thanks for reading.<o:p></o:p></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-31410402441814152462013-09-24T09:30:00.000-07:002013-09-24T09:30:56.309-07:00Why "entreployee" may be in your future<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifM0l31cI2yQiYKCfbT3audtccBKp1OD2p6JZz9tvyiGf2hyqzCzc0hY2gBKM5H6Oq89NP16f7HQTsAXJEFwSL9h_4W7HXWB2pLZTomXjpoIHUuxcrbteVT_dOa9mn9nyV18NcCDp5BQ0/s1600/intrapreneur+2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifM0l31cI2yQiYKCfbT3audtccBKp1OD2p6JZz9tvyiGf2hyqzCzc0hY2gBKM5H6Oq89NP16f7HQTsAXJEFwSL9h_4W7HXWB2pLZTomXjpoIHUuxcrbteVT_dOa9mn9nyV18NcCDp5BQ0/s200/intrapreneur+2.jpg" width="200" /></a></div>
One of the myriad challenges that employees of any
company - regardless of size - are facing today is the need to constantly
relearn their skills. No matter what
your business, we operate in a world in which those that choose to not change,
innovate and "disrupt" themselves (more on that in a future edition),
will quickly find themselves either operating on the margins of the business
they are in... Or on the outside looking in. One way to ensure that doesn't
happen to you...is to look long and hard at the concept of making yourself an
"intrapreneur" or better yet.. What I like to call an
"entreployee".<br /><div class="MsoPlainText">
<o:p></o:p></div>
<div class="MsoPlainText">
<br /></div>
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<o:p><br /></o:p></div>
<div class="MsoPlainText">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkdBsd6l38oUGXbenLx-uBHN2mDmrjiHjH_sguIgjlAj3ZYbkodFK64kjWXUcn8_Wjy7X8BNW040-kpKNDf4dukgeNqBg-hsSyWHDVUFdQtACJxyKqQd_YF2KebXCvzyjJvBUMxTKD7r8/s1600/biz+mavericks.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkdBsd6l38oUGXbenLx-uBHN2mDmrjiHjH_sguIgjlAj3ZYbkodFK64kjWXUcn8_Wjy7X8BNW040-kpKNDf4dukgeNqBg-hsSyWHDVUFdQtACJxyKqQd_YF2KebXCvzyjJvBUMxTKD7r8/s200/biz+mavericks.jpg" width="200" /></a>I spent nearly a decade in the venture capital business
and one of the best gigs one could get in one of the myriad of investment firms
was to secure a coveted spot as an entrepreneur in residence at one of these
firms. Typically reserved for those that
had already led a successful exit, these positions were held by the pure thinkers
of the digital economy and in many cases have led to massive success for firms that choose
to employ them. Today the average corporation in this country has a greater
need for these types of individuals.
Whether we call them mavericks, innovators (or as many "old
guard" employees like to call them - pains in the ass) individuals that
choose this path inside their firms will find that a whole new world will open
to them and will benefit the companies that choose to embrace them mightily.<o:p></o:p></div>
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText">
So why should this matter to you as the reader? You are going to either BE one of these folks
in your career or you are going to interact with one at some point. As companies begin to realize just how
critical these staffers can be to a company, I see a whole new "class"
of employee beginning to appear. No
longer will you be hired for a specific position, but instead for a particular
"set" of skills that the leadership of a company thinks might come in
handy at some point in the future. </div>
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText">
<o:p></o:p></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj98irP4JEAGKZ3rayn_Xc7Iz9S9aWVB7hvLT1iumgPwtx29ioLQHJNpmjz_U46rrAef3Qk2e_bLrKTuh8rhdFTcrOoE56j0fnL9yPNuP-CXbk_Pw5Ci17vmZp97NEwCQ1XvrIDbyNTgbg/s1600/intrapreneur.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj98irP4JEAGKZ3rayn_Xc7Iz9S9aWVB7hvLT1iumgPwtx29ioLQHJNpmjz_U46rrAef3Qk2e_bLrKTuh8rhdFTcrOoE56j0fnL9yPNuP-CXbk_Pw5Ci17vmZp97NEwCQ1XvrIDbyNTgbg/s200/intrapreneur.jpg" width="200" /></a></div>
<div class="MsoPlainText">
The best example that I can give is that I can foresee a
time where firms are composed of Sr. Leadership who sets the goals/vision for
their Teams and then those efforts naturally draw those
"entreployees" that are best suited to a particular task. No longer would you find yourself unable to
exploit a business opportunity because you lacked staff... And decisions on
what did and did not get worked on could be made naturally..... If you were
unable to build a Team to support a particular initiative... Perhaps you should
take a close look at whether or not that project should move forward.<o:p></o:p></div>
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<br /></div>
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<o:p><br /></o:p></div>
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I'll be exploring this concept and others surrounding the ideal of "embracing mavericks" in the coming weeks, but would love
to hear your thoughts and feedback. Feel
free to drop me a line with your thoughts directly at - <a href="mailto:donegalhold@yahoo.com">donegalhold@yahoo.com</a> or leave a note
in the comments section below!<o:p></o:p></div>
<div class="MsoPlainText">
<br /></div>
<br />
<div class="MsoPlainText">
Thanks for reading.<o:p></o:p></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-89742005906987020582013-09-23T03:35:00.001-07:002013-09-23T03:35:35.317-07:00Social selling, lead generation, personal branding & how not to be a 'slimy' consultant: What I'm reading today<div class="MsoNormal">
Whether I’m in front of customers on any given day or not, I
continue to be amazed by the number of ways that we can both stay in touch and relevant
to our customers and prospects and much of the reading that I’m doing today
focuses on the various ways that marketers (regardless of whether you are in a
direct sales role or not) can stay connected.<o:p></o:p></div>
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Today’s first offering comes from Gerry Moran (@GerryMoran
on Twitter) who happens to run social media for SAP in North America. Gerry makes the case that the time that sales
people are spending in front of customers has declined by 15% in recent years
(something I’d agree with), but social affords all of us the ability to be both
more compelling and relevant to both customers and prospects… all while
avoiding the dreaded “I’m constantly selling you something” moniker. One of the most important takeaways from this
post is the fact that if you are not part of the decision making process early…
you’re in serious trouble. Social
affords us the chance to be a part of those conversations both early and
often. Think about how an online conversation
over time impacts how you feel about a particular company or individual and you’ll
quickly realize just how important being and engaged and interested participant
in a prospects online interactions can set you up for a ‘warm conversation’ at
the very least… and ultimately a quicker path to a sale.<o:p></o:p></div>
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<b><i><a href="http://marketingthink.com/teach-customer-well-social-selling-lesson/">Teach
Your Customer Well…. A Social Selling Lesson</a><o:p></o:p></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7V8_HChuXMUCLbWR8j8A9VQ6sPt0YQCfZjv8lLJsBSuiaP8SKSg8drQ34KmXAWyL9buZqsR39Dm_mSk94XVNV-BLvI2McDnDsG5SW_Z3-uaVdKIAvju8_HgObDjFYB7-lB7AUEFqT_V0/s1600/Personal-Branding-Brand.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="173" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7V8_HChuXMUCLbWR8j8A9VQ6sPt0YQCfZjv8lLJsBSuiaP8SKSg8drQ34KmXAWyL9buZqsR39Dm_mSk94XVNV-BLvI2McDnDsG5SW_Z3-uaVdKIAvju8_HgObDjFYB7-lB7AUEFqT_V0/s200/Personal-Branding-Brand.jpg" width="200" /></a>I've been a major fan of the concept of personal branding
for as long as I can remember and any chance I get to review a piece that helps
me refine my thinking on this topic and just as importantly make my own brand
better… I’m happy to do it. This piece
(written by a new discovery for me – Jim Joseph - @JimJosephEXP on Twitter - and
the President of Cohn & Wolfe), outlines some basic thoughts on personal
brands, but also includes a link in the second paragraph that will take you to 17
other terrific articles from Entrepreneur Magazine that I’m certain will help you
start the new week with a wealth of thoughts about how to make the most of your
personal branding efforts this week.<o:p></o:p></div>
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<b><i><a href="http://www.entrepreneur.com/article/228462">What It Really
Means to Have a Personal Brand</a><o:p></o:p></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKBrN3FqfAghVKfs5p8JppNG54z5A_ctdi6VVsc8HHDQiiGWCFAdStGZBOTMMUhs8WEYY7sscyo8kP646Gl4w80_7oPTRo_S3u1w_3-zWX7IuZKgAQfXP74THWFK5z9VrLqd0YSm73gN4/s1600/social+trends.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKBrN3FqfAghVKfs5p8JppNG54z5A_ctdi6VVsc8HHDQiiGWCFAdStGZBOTMMUhs8WEYY7sscyo8kP646Gl4w80_7oPTRo_S3u1w_3-zWX7IuZKgAQfXP74THWFK5z9VrLqd0YSm73gN4/s200/social+trends.jpg" width="200" /></a>Another piece I found this morning was written by one of my longtime
favorite thinkers on social Lilach Bullock (@lilachbullock on Twitter) who
hails from the UK and who always produces consistently useful content. Today’s offering covers a topic that I find
myself returning to repeatedly both in my interactions with my clients and
folks that I work directly with every day.
They invariably understand that ‘being social’ is important because
there is such a critical mass of folks in that space now… but the ROI
discussion always seems to creep in….. and for sales facing folks this issue
gets even more important as we review the limited time that we have in any
given day. Simply put… after you read
this piece, you’ll never question again how you can use social media to create
what we’re really after each day… more leads… more engagement… and hopefully in
the end more business.<o:p></o:p></div>
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<b><i><a href="http://www.socialable.co.uk/10-ways-generate-leads-using-social-media/">10
ways to generate leads social media</a><o:p></o:p></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUBx6ZbhxmDLaYdutumZUioDribENCsCWQS0stL6U5yaeHCTPPQ_7QOhvO_Xlh0DY-gt4bAirsUoWfXh4Y-ZtXzTzy10uI2CrRi2V9yD8inpE1v_Sg08bntxmDFfypFrnRNTcD9m2aUuU/s1600/slimy+consultant.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUBx6ZbhxmDLaYdutumZUioDribENCsCWQS0stL6U5yaeHCTPPQ_7QOhvO_Xlh0DY-gt4bAirsUoWfXh4Y-ZtXzTzy10uI2CrRi2V9yD8inpE1v_Sg08bntxmDFfypFrnRNTcD9m2aUuU/s200/slimy+consultant.jpg" width="200" /></a>Finally, I've come to be a HUGE fan of Steamfeed.com in
recent months (if you haven’t had the chance to spend some time on this site
make today the day you change that oversight) and on Saturday the site
published a terrific podcast that outlined some of the core principles that I
try to use in conducting my business every day.
They may seem self-evident, but it helps to be reminder on occasion of
what constitutes a growing and sustainable business over time. I hope you’ll find the 13 minutes you spend
listening as useful as I did… and more importantly would encourage you to think
long and hard about the “bonus tip” mentioned in the post… if you aren't
keeping up with the changing dynamics of your business (regardless of what it is)…
no amount of experience can save you from the dust head of history. An ad for lifelong learning if I've ever
heard one!<o:p></o:p></div>
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<b><i><a href="http://www.steamfeed.com/how-not-to-be-a-slimy-consultant/">How
Not To Be A Slimy Consultant - Podcast</a><o:p></o:p></i></b></div>
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I hope you’ll find some materials of interest in today’s
edition and as always… I’d love to hear your feedback either directly – <a href="mailto:donegalhold@yahoo.com">donegalhold@yahoo.com</a> or in the
comments sections below.<o:p></o:p></div>
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Thanks for reading. <o:p></o:p></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com7tag:blogger.com,1999:blog-8541538456681481726.post-50140019049846913712013-09-22T07:44:00.002-07:002013-09-22T07:45:58.882-07:00The Internet of Things, creating unique experiences & a more innovative mindset - What I'm reading today<div class="MsoNormal">
<span style="font-family: inherit;">While the Apple announcements
of the new iPhone and operating system garnered the majority of the headlines
in recent days, there are a number of other trends that will even more directly
impact the business of advertising in the coming weeks and months and in fact
may have even farther reaching impacts on the business of advertising than we
can even imagine.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht9I9HhTGw3_4dC2sp589aFlh0K7Wzyx6k8W8Rm63bNQYf6-_ZrrvcToq_C_9_SOjIT1L_QXrbC3-lbEFBWNaQJm2LN3OOrIFq2ZHtJvowk3RpcIPT99A0OlIB4mUn05iWCUsOq44BvwU/s1600/internet+of+things.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht9I9HhTGw3_4dC2sp589aFlh0K7Wzyx6k8W8Rm63bNQYf6-_ZrrvcToq_C_9_SOjIT1L_QXrbC3-lbEFBWNaQJm2LN3OOrIFq2ZHtJvowk3RpcIPT99A0OlIB4mUn05iWCUsOq44BvwU/s200/internet+of+things.jpg" width="200" /></a><span style="font-family: inherit;">One concept many of you may
have heard of in the so-called “Internet of Things” (IoT) – or as it’s referred
to in other quarters the “Internet of Everything”. Cisco’s official blog carried a piece last
month that outlined not only some core ideas about this concept, but also
broached the larger question that you I’d encourage you to think about as you
look at the activity of your clients and their burgeoning plans for 2014 ad
campaigns. It’s now estimated that there
will be 50 billion (yup that’s billion with a B) devices on earth by 2020 and
more importantly, they will likely all be tied together AND talking amongst
themselves. </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">While the link below is
specific to the plans that Cisco is developing to make the most of this trend,
there is an excellent link embedded in this posting (A Blueprint to the
Internet of Things) that makes not only a compelling case for why this trend
will likely come to pass, but just as importantly gives a glimpse of what one
possible future – where all of our devices interact seamlessly – might look
like. Compelling reading that I hope
you’ll take the time to digest and share with others.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><a href="http://blogs.cisco.com/ioe/internet-of-things-the-bigger-picture/"><b><i><span style="color: windowtext; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">Internet of Things:
The Bigger Picture – Official Cisco Blog</span></i></b></a><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWgbtb5wS20GJ0DFm1VxGLbj1TYN5ZjyWdYVnfjpBRYkXfsZAv9T0tFQklivKLDEodwmPicUGxfkZ0o7stB3P-8AYl6BfZRwO9Q7Sl7w0RVExn9QKyGspRZo_3J5GEgfDxiNdk7fsMjws/s1600/social+media+collage+3.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="153" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWgbtb5wS20GJ0DFm1VxGLbj1TYN5ZjyWdYVnfjpBRYkXfsZAv9T0tFQklivKLDEodwmPicUGxfkZ0o7stB3P-8AYl6BfZRwO9Q7Sl7w0RVExn9QKyGspRZo_3J5GEgfDxiNdk7fsMjws/s200/social+media+collage+3.jpg" width="200" /></a><span style="font-family: inherit;">As we roll
towards the end of the year (hard to believe Q4 is nearly upon us) it’s that
time of year when we start to look long and hard at the planned budgets of our
clients, and I’m always on the lookout for great macro information that can
help provide me some insight into where spending will likely be moving. Earlier this week I found an excellent piece
that laid out the spending that brands are planning in the coming year in the
social space, and the numbers are compelling.
Fully 28% of brands interviewed in this survey indicated that that were
going to ramp up their spending by 50% or more and 50% of the brands indicated
that a 25% increase in spend next year was likely in the cards. While predictions of these types often don’t pan
out completely, they tell a powerful overall story. There is clearly pent up demand for reaching
consumers effectively and the companies that have a broad and compelling
offering will be those that succeed in the end.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://www.socialbakers.com/blog/1899-brands-plan-to-spend-big-in-social-advertising">Brands
Plan to Spend Big in Social Advertising</a><o:p></o:p></span></i></b></div>
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<span style="font-family: inherit;">One of the
ways that </span>I've<span style="font-family: inherit;"> attempted over time to keep track of the rapidly changing events
in the technology and marketing industries is following the content produced as a result of conferences
that are held on any number of topics… in any given week. Although I’d love to be able to attend them
all (what a gig THAT would be right?!), many times you can get both the flavor
and benefit of a gathering just by reading about it and this week I found one
great example of that. This past week saw
the #SocialShakeUp gathering in Atlanta and Martin Jones (@martinjonesaz who
runs social for Cox Commuications) wrote a superb round up of the second
day. </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;"><br /></span>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOemUpiyo1HqNBQ_wdFefsOILzVrcusKpSDJk4JM2yt2guqLv1N8AFFcir9XIAqVtLhSRaMab-hi0YVCgRHoAC1APBE5AFy7EwCCvMh26ydfU66072qT72kF0MtNaY_rIebCXmTBO0ex8/s1600/brian+solis.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOemUpiyo1HqNBQ_wdFefsOILzVrcusKpSDJk4JM2yt2guqLv1N8AFFcir9XIAqVtLhSRaMab-hi0YVCgRHoAC1APBE5AFy7EwCCvMh26ydfU66072qT72kF0MtNaY_rIebCXmTBO0ex8/s200/brian+solis.jpg" width="200" /></a><span style="font-family: inherit;">The key part however was the
summary of the presentation by Brian Solis (@briansolis on Twitter) and his
thoughts regarding social and marketing in general. The key takeaway from this piece (and one I’d
strongly recommend you share with others) is that marketing needs to be a
unique and targeted activity that creates an experience that is specific to
your brand… and not something you simply copy from others. Certainly words to live by as we continue to
look for ways to make the campaigns we develop for advertisers more useful and
compelling.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://socialmediatoday.com/martinjones/1750071/brian-solis-future-business-atlanta-social-shake">#SocialShakeUp
Recap: Brian Solis on the Future of
Business</a><o:p></o:p></span></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1VTE_LbhgShacCC6Kd6961Qi77-OiKoHGmkKrmw72AROIUYeCSvo8SAh4QIKoShHwmYcK-ys0k541mnROnKBkGTeYsEJR37IC7BJ3y6oK3b0nWvFqjJ30J8nOzNKcGXndPbN7gooRnSM/s1600/IDEO_horiz_logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="46" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1VTE_LbhgShacCC6Kd6961Qi77-OiKoHGmkKrmw72AROIUYeCSvo8SAh4QIKoShHwmYcK-ys0k541mnROnKBkGTeYsEJR37IC7BJ3y6oK3b0nWvFqjJ30J8nOzNKcGXndPbN7gooRnSM/s200/IDEO_horiz_logo.jpg" width="200" /></a><span style="font-family: inherit;">Finally, I
wanted to share a short piece (rather than the ‘long form’ content that I share
in this space on the weekends) to challenge you to spend some time this weekend
thinking about having a more open mind.
Several of my colleagues have had the chance to interact with the IDEO
Team directly in recent years, but as you look over the 3 steps outlined in
this piece from Fast Company (and hopefully follow some of the other embedded
links in the content) I’d encourage you to think how you can apply some of these
principles directly to what it is we do every day… work in conjunction with our
clients to develop truly innovative and forward thinking campaigns that garner
consumer attention… and get results.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://www.fastcompany.com/3012824/dialed/ideos-3-steps-to-a-more-open-innovative-mind">IDEO’s
3 Steps to a More Open, Innovative Mind</a><o:p></o:p></span></i></b></div>
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<span style="font-family: inherit;">I hope you’ll
find something of interest in today’s edition. As always, I'd love to hear your thoughts and feedback either in the comments section below or directly via email - donegalhold@yahoo.com </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Thanks for reading</span></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-10814238148342753022013-09-21T13:52:00.001-07:002013-09-21T13:53:20.174-07:00The best things about iOS 7, the future of marketing & the end of privacy - 3 links from the week that was.... +1 more<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbne6OIcjXleB4lTjLeSwWI_sFjowGIar9eGzSxvJo3P2YVAexlUnSibOocAoNHx7ZHtI4hcSIpyOWSWw894bA_46J9d5UV7DOi3VfBZq1Sb1cl3KmRsEMApe__vYQ_4U_VLGix5FPsyU/s1600/ios-7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="129" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbne6OIcjXleB4lTjLeSwWI_sFjowGIar9eGzSxvJo3P2YVAexlUnSibOocAoNHx7ZHtI4hcSIpyOWSWw894bA_46J9d5UV7DOi3VfBZq1Sb1cl3KmRsEMApe__vYQ_4U_VLGix5FPsyU/s320/ios-7.jpg" width="320" /></a></div>
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One of the great parts about any week in which Apple
launches a new device is that the news is full of exciting comments about how
the world is going to be forever changed… whether by Apple or by someone
else. Not sure whether it’s my imagination or not, but regardless of the
naysayers and their feedback that the days of the company as the top innovator
on the planet are over… there are still lines around the block in major cities
across the world to get the device… and the Web is alive both with thoughts
about Apple itself… and how the world continues to be a rapidly changing place.<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPgo5diT-crrRyp2LB2W00_oAcpXTDNvhc4mzmopvDJq20zpf0zN8W4dJpM-0a6oMkoxFZ3JAljJtqgm6zkJ8tkDk3HPEQNyyLlZLjegoBt39YBUI4EpFnyWthR1aT37GMXEGBDklGlDw/s1600/iOS-7logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPgo5diT-crrRyp2LB2W00_oAcpXTDNvhc4mzmopvDJq20zpf0zN8W4dJpM-0a6oMkoxFZ3JAljJtqgm6zkJ8tkDk3HPEQNyyLlZLjegoBt39YBUI4EpFnyWthR1aT37GMXEGBDklGlDw/s200/iOS-7logo.jpg" width="200" /></a>Speaking of rapidly changing, today’s first offering focuses
on the iOS operating system update that was also released with the new phones
this week. While I don’t have sufficient space on my current phone
to load the OS (and as something of a app ‘addict’ I’m also unwilling to delete
a bunch of apps to get it), the feedback overall has been somewhat mixed on the
update. Mashable however published a great (and frankly well-balanced
piece) that lays out why iOS 7 may be worth your time to download.<o:p></o:p></div>
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<b><i>The 16 Best Things About iOS 7<o:p></o:p></i></b></div>
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<a href="http://mashable.com/2013/09/19/16-best-things-ios-7/">http://mashable.com/2013/09/19/16-best-things-ios-7/</a><o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhEcAXvpZHTVucudZ3CK-AZK5WtqL6UicsMc1iOB0ZYVy9zmlXZA-RLcb8Nm991uAo4rkLEjHX1qPzbVXFSrC3wnS4pz-QDtWqRoQ3azIhnNhHmDXs4WFf2-_5mE2AzmKW9lbessTejFc/s1600/Future-of-marketing.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhEcAXvpZHTVucudZ3CK-AZK5WtqL6UicsMc1iOB0ZYVy9zmlXZA-RLcb8Nm991uAo4rkLEjHX1qPzbVXFSrC3wnS4pz-QDtWqRoQ3azIhnNhHmDXs4WFf2-_5mE2AzmKW9lbessTejFc/s200/Future-of-marketing.jpg" width="200" /></a></div>
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Since big technology weeks are also a hotbed of great
thinking, this week also saw some terrific pieces about some possible futures
(and what those futures will require from a skillset perspective) for the
marketing profession. These changes are also important in that they will
directly impact both consumers (as new ways of advertising appear) as well as
advertisers trying to reach them in an impactful way. One of the topics
that I've discussed in this venue on a number of occasions is content marketing
and as you’ll see from this terrific piece from CoxBlue.com (in the interest of
full disclosure my employer is a wholly owned subsidiary of Cox) marketing is
not only evolving at a breakneck pace… but it is affording us any number of
opportunities to be more effective over time.<o:p></o:p></div>
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<b><i>The Expanding Skillset of the Marketer of the Future<o:p></o:p></i></b></div>
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<a href="http://www.coxblue.com/the-expanding-skillset-of-the-marketer-of-the-future/">http://www.coxblue.com/the-expanding-skillset-of-the-marketer-of-the-future/</a><o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNtBrUq_5DlHX5ut8awqLqCgTQgxZP3d0iiJ65jadUreHq8olgfIlhUtMiZ6l_ADOG5VrIoKpIAk0_4z_TcZQvqqhp9Wh7DYTSZPgSvurGceGwA6FnOcmWm0pJjICA2i1kPjQuT5yLZPs/s1600/google+logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNtBrUq_5DlHX5ut8awqLqCgTQgxZP3d0iiJ65jadUreHq8olgfIlhUtMiZ6l_ADOG5VrIoKpIAk0_4z_TcZQvqqhp9Wh7DYTSZPgSvurGceGwA6FnOcmWm0pJjICA2i1kPjQuT5yLZPs/s200/google+logo.jpg" width="200" /></a>Any discussion of ‘where marketing goes next’ would not be
complete without a discussion of Google and the myriad of changes that they are
(and apparently intend to make) in regards to how advertising is created,
delivered and tracked in the future. I’ll return in a future edition to
my thoughts about the company’s stated intention to eliminate cookies as a
tracking method (which will alter the marketing landscape forever), but the
attached piece below covers some current initiatives (Authorship) as well as
some future offerings (Pay per Gaze) that I strongly believe it’s important to
not only keep a close eye on, but also begin assessing how they will directly
impact how companies reach and even more importantly ‘connect’ with consumers
in the future.<b><i><o:p></o:p></i></b></div>
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<b><i>3 Ways Google is Making Marketing’s Past the Future<o:p></o:p></i></b></div>
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<a href="http://socialmediatoday.com/dan-stasiewski/1738971/3-ways-google-making-marketing-s-past-future">http://socialmediatoday.com/dan-stasiewski/1738971/3-ways-google-making-marketing-s-past-future</a><o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6jFq9fF5gF2ImDnZw04wm399UxO7S3j9Nl4AHLdfc3il21N7Pqt03rR0W4xaP8XRw926KNdkJk3hvxVz9Kv57GcBVqLLCTZtNm9rXmnCkinwxYaXt05l_IonE7DejtduCO7ggzOj5wE0/s1600/Cntl+Alt+Delete_.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6jFq9fF5gF2ImDnZw04wm399UxO7S3j9Nl4AHLdfc3il21N7Pqt03rR0W4xaP8XRw926KNdkJk3hvxVz9Kv57GcBVqLLCTZtNm9rXmnCkinwxYaXt05l_IonE7DejtduCO7ggzOj5wE0/s200/Cntl+Alt+Delete_.jpg" width="200" /></a></div>
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Finally, a weekend edition would not be complete without
some thoughtful words on some of these issues from Mitch Joel (@mitchjoel on
Twitter and the author of the excellent Ctrl, Alt, Delete – which you can find
more details on <a href="http://buckontech.blogspot.com/2013/03/a-must-read-ctrl-alt-delete-rebooting.html">HERE</a>.
Mitch is borderline prescient in much of his writing about the future of
marketing (it doesn't hurt that he’s among the most connected folks out there
in this business), but this piece broaches several critically important changes
and trade offs that we both as marketers and as consumers are going to be facing
in the coming years. We all know that ads that are targeted directly at
us (and are based around our specific needs) are significantly more powerful
from an ROI perspective, but as Mitch lays out in this posting from earlier
this week… the price may well be the complete end of privacy as we know it.<b><i><o:p></o:p></i></b></div>
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<b><i>The End of Privacy…..The Beginning of Personalization<o:p></o:p></i></b></div>
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<a href="http://www.twistimage.com/blog/archives/the-end-of-privacy-the-beginning-of-personalization/">http://www.twistimage.com/blog/archives/the-end-of-privacy-the-beginning-of-personalization/</a><o:p></o:p></div>
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As you start your weekend in earnest I hope you’ll find
something of use for you and your business in this week’s offering and as
always… please feel free to drop me a line directly at donegalhold@yahoo.com or leave me your thoughts in the comments below.<o:p></o:p></div>
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Thanks for reading!</div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com1tag:blogger.com,1999:blog-8541538456681481726.post-12062421719073698242013-09-17T18:00:00.000-07:002013-09-17T18:05:55.090-07:00All things @Twitter, embracing your fans and the 'power' of a platform: 3 links from the week that was... +1 more <div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDTM_vWOifjMeC-XkRTXkrfZ88YDZW6UMai9tAEYpHAGqytoGMnV3apGuPQntBrBgQNNHWfhHGYDYDQ0Ejj1SxHWoS2jiqYhyphenhyphenm8YWVxHS4hbAEj39B27CQiACRy7lHi5NFvXjX_a1tWYs/s1600/twitter.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="114" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDTM_vWOifjMeC-XkRTXkrfZ88YDZW6UMai9tAEYpHAGqytoGMnV3apGuPQntBrBgQNNHWfhHGYDYDQ0Ejj1SxHWoS2jiqYhyphenhyphenm8YWVxHS4hbAEj39B27CQiACRy7lHi5NFvXjX_a1tWYs/s200/twitter.jpg" width="200" /></a></div>
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<span style="font-family: inherit;">This past week saw an avalanche of news around the
technology business and the main driver of that news was of course the
announcement that Twitter was (finally) going to go public. As is the
case with most major stories in the digital space these days, the reaction
online was decided mixed with various parts of the Technorati weighing in on
either side of the debate. Whether or not you agree that a microblogging
site with an unclear profitability picture is worth between $10 and $15
billion…. The fact is that Twitter has truly changed the face of the Web and
our lives in a way that most of us could have barely imagined a few short years
ago.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://www.usatoday.com/story/tech/2013/09/13/twitter-ipo-new-tech-economy-usa-today-john-shinal/2810247/">140
Reasons to Worry about Twitter IPO</a><o:p></o:p></span></i></b></div>
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<b><i><span style="font-family: inherit;"><a href="http://finance.yahoo.com/blogs/breakout/twitter-ipo-time-says-jackson-131106241.html">Twitter
IPO: The Time Is Right, Say Eric Jackson</a><o:p></o:p></span></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgan4aPn1aUFnzS6tOS7AjL9fLmzEwsaRt90Me8oJZ5Ir-QKw10yqgG8zxLizojfXeEjNF6b53Si-IkFO23mPQIm-bp1UY83Kq_z9S9E3LLGLe9kmBs8JGJ20FQO6lDdtLisM0n3t7m4iQ/s1600/ev+williams.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgan4aPn1aUFnzS6tOS7AjL9fLmzEwsaRt90Me8oJZ5Ir-QKw10yqgG8zxLizojfXeEjNF6b53Si-IkFO23mPQIm-bp1UY83Kq_z9S9E3LLGLe9kmBs8JGJ20FQO6lDdtLisM0n3t7m4iQ/s200/ev+williams.jpg" width="200" /></a><span style="font-family: inherit;">Of course, when </span>you've<span style="font-family: inherit;"> already been successful once, why
stop there and just as Jack Dorsey (the infamous @jack on Twitter) has moved on
to found @Square and change the face of payments forever, his cofounder Evan
Williams (@ev on Twitter – you’re seeing the trend here right?!) is in the
process of launching what many (including this writer) believe will be a major
game changer in terms of how media operates in the future. How can I be
so sure? Evan’s first company was a game changer too… you might have
heard of it… Blogger! They don’t call these guys ‘serial entrepreneurs’
for nothing!</span><b style="font-family: inherit;"><i><o:p></o:p></i></b></div>
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<b><i><span style="font-family: inherit;"><a href="http://techcrunch.com/2013/09/14/twitter-co-founder-evan-williams-lays-out-his-vision-for-medium/#!">Twitter
Co-Founder Evan Williams Lays Out His Plan For The Future of Media</a><o:p></o:p></span></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWBjdD_dLH35ygDgnwEh-1OkH3WXH1ZSTjfapTWsKHKqsFYl6Q0SjBQYi-pIZBBRqv3c_l_k9_R0IFkv05lHhV7gWEfZo5jopv6cUTGr8aThtRDy_mV5dtDf9GiS-GrbxzVgS6jT5pxe0/s1600/Mack-Collier.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWBjdD_dLH35ygDgnwEh-1OkH3WXH1ZSTjfapTWsKHKqsFYl6Q0SjBQYi-pIZBBRqv3c_l_k9_R0IFkv05lHhV7gWEfZo5jopv6cUTGr8aThtRDy_mV5dtDf9GiS-GrbxzVgS6jT5pxe0/s200/Mack-Collier.jpg" width="150" /></a><span style="font-family: inherit;">One author that </span>I've<span style="font-family: inherit;"> been remiss in not including in this
space is Mack Collier (@MackCollier on Twitter and the founder of #Blogchat
Sunday nights at 8pm CT) and he wrote a superb piece this past week that picks
up on some important themes that @TedRubin @JeffreyHayzlett and others who </span>I've<span style="font-family: inherit;"> featured in this space have focused on… and that is truly embracing fans of
your brand. When I talk about ‘your brand’ I’m referring to both your
personal brand and that of any company that you happen to be working with… or
for. Mack makes a series of powerful points in this piece, but the one
that resonated for me the most was the following: <o:p></o:p></span></div>
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<i>It’s great that brands are connecting with their fans and rewarding them for being fans. It really is. But brands should be smart enough to embrace their fans all the time, <b>not just when the cameras are rolling.</b></i></div>
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<i>Your brand shouldn't embrace its fans because it could lead to good publicity, you should embrace your fans <b>because you want to.</b></i><br />
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As you evaluate the choices that you, your company, your clients and your brand are making each day…. Give some thought to what you’re doing… ‘when the cameras aren't rolling’. If you’re like me, you’ll quickly find areas where you can make improvements and simultaneously improve your engagement and connection with those you’re trying to reach.</div>
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<b><i><span style="font-family: inherit;"><a href="http://www.mackcollier.com/embracing-your-fans-shouldnt-be-a-campaign-it-should-be-your-business/#!">Embracing
Your Fans Shouldn’t Be a Campaign, It Should be Your Business</a><o:p></o:p></span></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSNW6ps4hAwY4gOp86m2k6B3imXLkcdR2m9SNcUUzfDu5j2Tg-vDvi1GH20pWVaw_-sz9_Ojl6F8PXIgSkTd1ihEj5qNHQKMhQZkPWR94LAOMq4htiBggZ7KZKhOq4f-M0jrZJvbtmTdM/s1600/michael+hyatt.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSNW6ps4hAwY4gOp86m2k6B3imXLkcdR2m9SNcUUzfDu5j2Tg-vDvi1GH20pWVaw_-sz9_Ojl6F8PXIgSkTd1ihEj5qNHQKMhQZkPWR94LAOMq4htiBggZ7KZKhOq4f-M0jrZJvbtmTdM/s200/michael+hyatt.jpg" width="171" /></a></div>
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<span style="font-family: inherit;">Finally, </span>I've<span style="font-family: inherit;"> included a terrific podcast from the one and
only Mitch Joel today as he interviewed someone that </span>I've<span style="font-family: inherit;"> not only followed for
some time, but have found his content to be consistently excellent (he recently
wrote a terrific book: Platform – Get Noticed in a Noisy World which you
can find </span><a href="http://www.amazon.com/Platform-Get-Noticed-Noisy-World/dp/159555503X/ref=sr_1_1?ie=UTF8&qid=1379251058&sr=8-1&keywords=michael+hyatt" style="font-family: inherit;">HERE</a><span style="font-family: inherit;">
). Michael and Mitch discuss the importance not only of building a brand…
but of creating a platform to support spreading the word about it.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://www.twistimage.com/blog/archives/the-power-of-building-your-platform/">The
Power of Building Your Platform</a><o:p></o:p></span></i></b></div>
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<span style="font-family: inherit;">I hope you’ll find some useful content in today’s edition…
and as always, I’d love to hear your feedback either directly - donegalhold@yahoo.com or in the comments section below.</span></div>
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<span style="font-family: inherit;">Thanks for reading!</span></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-75932897901567902742013-09-13T07:18:00.001-07:002013-09-13T07:18:47.773-07:00Twitter files for its IPO, great ideas & the 'culture of risk'<div class="MsoNormal">
<span style="font-family: inherit;">In case you
were under a rock for the last 20 hours or so, the biggest news in the
technology business over the course of those hours was the formal announcement
that Twitter was indeed going public (finally). The news broke (of
course) on Twitter with not only the company itself announcing that they had
filed after the close of the market with a tweet, but also saw a great tweet
from one of the luminaries of the technology business MG Seigler (a partner at
Google Ventures) – <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw6b9asn7TyEec2L27dbriqOyjkO3dgCYLY1lSR9w-QDoUOKLpKj9vdGDQRLeFPUIqu4Op0ej7Xn_MzIQCTblZPNuSsLw_3mcPE0mGeZRdrV8waeyO6wZu5yedFuiPXTqEiuIxfyTO4Jc/s1600/Siegler+IPO+tweet.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="85" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw6b9asn7TyEec2L27dbriqOyjkO3dgCYLY1lSR9w-QDoUOKLpKj9vdGDQRLeFPUIqu4Op0ej7Xn_MzIQCTblZPNuSsLw_3mcPE0mGeZRdrV8waeyO6wZu5yedFuiPXTqEiuIxfyTO4Jc/s400/Siegler+IPO+tweet.jpg" width="400" /></span></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMYNhtyTo4ra4hFUUmI31a8MwKnQ-wWtEKoZ2mWoLPxnOtZOIkvRw40j1uD1eHLOWB6bYPn85nTQ2ri7Idi4FDHRQg_deDdppDQTbDyEo4RPfWcQCranWF-Y-QRWPUIg72rIS5tAAhDrU/s1600/risk-reward.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMYNhtyTo4ra4hFUUmI31a8MwKnQ-wWtEKoZ2mWoLPxnOtZOIkvRw40j1uD1eHLOWB6bYPn85nTQ2ri7Idi4FDHRQg_deDdppDQTbDyEo4RPfWcQCranWF-Y-QRWPUIg72rIS5tAAhDrU/s200/risk-reward.jpg" width="200" /></a><span style="font-family: inherit;">I've written in this space many times about various companies, technologies and
concepts that were not viewed in the best of light when they were originally
launched and in fact would suggest that some of the very best and most
disruptive concepts in the past have been those that were met with derision at
best (anyone remember this little site call “The Facebook” perhaps). The
world in which we live has been turned upside down in recent years not just by
technology, but by a broader willingness on the part of both companies and
individuals to take outsize risks.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAQQt10HpvySQjIsG3Nfe3lYeRE4BYqZ0t903miQD_DlHJwC3rofhSOPpRaRXvoklBrj8VHV6-sI_Ta4TY1Am_vgEyUMlBU8Ks1O8toKiVcyw81WYp8egWVvcZFqRoKHRIR-4M5E3hhJM/s1600/thought-leadership.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAQQt10HpvySQjIsG3Nfe3lYeRE4BYqZ0t903miQD_DlHJwC3rofhSOPpRaRXvoklBrj8VHV6-sI_Ta4TY1Am_vgEyUMlBU8Ks1O8toKiVcyw81WYp8egWVvcZFqRoKHRIR-4M5E3hhJM/s200/thought-leadership.jpg" width="148" /></a><span style="font-family: inherit;">Two authors
that </span>I've<span style="font-family: inherit;"> returned to a number of times in this venue in recent years are Randy
Gage and Jeffrey Hayzlett. </span>I've<span style="font-family: inherit;"> had the fortunate to interact online with
both of these guys for several years (and in the case of Jeffrey actually met
him in 2010) and in the context of Siegler’s quote about Twitter’s ‘evolution’
from a dumb idea to a multi-billion dollar behemoth, I’d challenge you to think
long and hard about how your career and the way you approach your business,
your clients and your life… and how you might be able to ‘think differently’
about what you are doing each day to grow your own role in whatever
business you might be involved in. </span>I've<span style="font-family: inherit;"> enclosed some past blogs that </span>I've<span style="font-family: inherit;"> written about each of these great thinkers.. and would
encourage you to check both out!<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://buckontech.blogspot.com/2013/02/randy-gage-and-power-of-tribe.html"><span style="color: windowtext;">Randy Gage and the power of the ‘tribe’</span></a><o:p></o:p></span></i></b></div>
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<b><i><span style="font-family: inherit;"><a href="http://buckontech.blogspot.com/2012/10/your-online-life-theory-of-digital.html"><span style="color: windowtext;">Your online life & the theory of digital
multiplication: An homage to @JeffreyHayzlett</span></a><o:p></o:p></span></i></b></div>
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<b><i><span style="font-family: inherit;"><a href="http://buckontech.blogspot.com/2012/11/finding-your-118-why-succinct.html"><span style="color: windowtext;">Finding your 118 – Why succinct presentation matters</span></a><o:p></o:p></span></i></b></div>
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<span style="font-family: inherit;">I
hope as you start your Friday you’ll find something here to inspire and drive
you to be better today… then you were yesterday… and maybe take that idea you
thought wasn't ‘worth’ anything… and share it with someone else. You
never know what might come of it! <o:p></o:p></span></div>
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<span style="font-family: inherit;">I'd love to hear your feedback and thoughts as always. Feel free to reach out to me directly at donegalhold@yahoo.com or leave me a note in the comments below!</span></div>
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<span style="font-family: inherit;">Thanks for reading.</span></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-75551040124805258792013-09-12T11:54:00.000-07:002013-09-12T11:54:13.629-07:00The jury is out on Apple, the future of marketing and the sociology of devices - What I'm reading today<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIKqZIwFN8xBP51n7oG9a1ysZQNbXg5S4brK_w3rBU__Cvk3wDCfXYBiPjFOETd2Q_QeaSOC8oYIcf5AdKUDooPMv7hZQ-itEcoeI8DORsLMKoI94kBmuGnbThiMEgjMJWt3LonakQEL4/s1600/iphone5Comparison.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIKqZIwFN8xBP51n7oG9a1ysZQNbXg5S4brK_w3rBU__Cvk3wDCfXYBiPjFOETd2Q_QeaSOC8oYIcf5AdKUDooPMv7hZQ-itEcoeI8DORsLMKoI94kBmuGnbThiMEgjMJWt3LonakQEL4/s200/iphone5Comparison.jpeg" width="200" /></a></div>
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It will come as no surprise
that today’s edition will start with the continuing ‘postmortems’ on the Apple
announcement earlier this week (in case you missed my blog on that topic you
can find it <a href="http://buckontech.blogspot.com/2013/09/apple-launches-5s-personal-branding.html">HERE</a>)
and while the real-time nature of these announcements (sans video feed of
course) can make you feel like you’re in the room with the best and brightest
in the technology industry, the aftermath is always the best part. <o:p></o:p></div>
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While the consensus is that rolling out a pair of iPhones
was a great idea, the overall response has been a ‘mixed bag’ at best.
I've enclosed several pieces below that not only are the best of what’s been
published in recent days, but also should help you get a broader sense of the
overall impact that these devices will have on consumer behavior… and the
business of marketing and advertising as well. The first piece (from the
ever prescient Business Advisor) postulates a position that I happen to
strongly agree with…. The fingerprint scanner is NOT about security… it’s about
mobile commerce!<o:p></o:p></div>
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<b><i><a href="http://www.businessinsider.com/apples-touch-id-fingerprint-scanner-and-e-commerce-2013-9">The
Fingerprint Scanner on the New iPhone Is About Money, Not Security</a><o:p></o:p></i></b></div>
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<b><i><a href="http://gigaom.com/2013/09/11/what-i-like-and-what-i-dont-like-about-the-new-apple-iphones/">What
I Like and what I don’t like about the new Apple iPhones</a> – via Om Malik
(@om)<o:p></o:p></i></b></div>
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<b><i><a href="http://mashable.com/2013/09/11/apple-still-magical/">Is Apple Still
Magical?</a><o:p></o:p></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZv8eVho6yJfd3ZOy6VkYrriTaijfxKCDQgnNpIPUk-BUzE8gBpx9-jm149b3oUWiVuxiR9Q1Oh_IPD2grtnkrfegieRrvLm3l68leBlnqR7UC0dTIXPVE2u98K2Hs6bOcfq3sLOMXELE/s1600/Future-of-marketing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZv8eVho6yJfd3ZOy6VkYrriTaijfxKCDQgnNpIPUk-BUzE8gBpx9-jm149b3oUWiVuxiR9Q1Oh_IPD2grtnkrfegieRrvLm3l68leBlnqR7UC0dTIXPVE2u98K2Hs6bOcfq3sLOMXELE/s200/Future-of-marketing.jpg" width="200" /></a>While my day job is consumed with helping clients make the
most of their advertising dollars (and in an era of increasingly restricted
budgets this is more important than ever), keeping a weather eye on what the
future of marketing may look like is something that is just as important as the
here and now. One of the most important thinkers on this topic is Brian
Solis (@briansolis on Twitter) and he wrote a blog yesterday that I’d encourage
you to both read and think about in the context of what constituted ‘marketing’
in the traditional sense and how much that definition has changed over the
course of the past several years… and how it promises to change even further
going forward. Beyond reading this single piece, I’d absolutely encourage
you to make a visit to Brian’s blog at least a weekly occurrence… and if you
are so inclined pick up his superb new book – [What’s the Future] of Business?<o:p></o:p></div>
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<b><i><a href="http://www.briansolis.com/2013/09/the-future-of-marketing-has-little-to-do-with-marketing/">The
Future of Marketing Has Little To Do With Marketing</a><o:p></o:p></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCZsg8hVpfoCPeVPzk3nUHhxjKa-79oot6xJnKDGtvwFNB6Lv5UTg6FhcEq7kMW82TUcwCF8_8PGpeBFIjcWPg631WaoIHR2xxeZ5LcaXUs-p1zn2GkujAp6oTNuQ_zhIZwKb8TUdMZFs/s1600/Genevieve-Bell-Intel-horizontal-feature-380x285.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCZsg8hVpfoCPeVPzk3nUHhxjKa-79oot6xJnKDGtvwFNB6Lv5UTg6FhcEq7kMW82TUcwCF8_8PGpeBFIjcWPg631WaoIHR2xxeZ5LcaXUs-p1zn2GkujAp6oTNuQ_zhIZwKb8TUdMZFs/s200/Genevieve-Bell-Intel-horizontal-feature-380x285.jpg" width="200" /></a>Finally, I ran across what I can only call a ‘deep thinking’
piece earlier this morning and I share it here as it got me to thinking just
how much I personally do ‘interact’ with my gadgets. For those of you
I've been fortunate enough to meet in person, you know that I fall into that
interesting class of person who ‘has one of everything’ from a technology
perspective and I for one found the ‘personalization’ concept of how we
interact with our phones and other devise a profoundly thoughtful concept… one
I hope you’ll find interesting as well.<o:p></o:p></div>
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<b><i><a href="http://allthingsd.com/20130912/intel-sociologist-says-the-love-affair-between-us-and-our-gadgets-is-turning-into-a-real-relationship/">Intel
Sociologist Says the Love Affair Between Us and Our Gadgets Is Turning Into a
Real Relationship</a><o:p></o:p></i></b></div>
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I hope you’ll find something in today’s edition that
challenges your thinking and encourages you to take a moment today to ‘think
differently’ about how to reach consumers, customers or those that you are
doing business with each day.<o:p></o:p></div>
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As always, I’d love to hear your feedback… feel free to drop
me a line directly at donegalhold@yahoo.com or leave me your thoughts in the comments below.<o:p></o:p></div>
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Make it a great day… and thanks for reading.<o:p></o:p></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-42820613854108954702013-09-10T10:31:00.000-07:002013-09-10T10:31:06.604-07:00Apple launches 5s, personal branding & the explosion of mobile marketing<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-DRDSoBDHWpkwoY_hvKu3di-ynptekwsYIpF3M9okopY5aDzSc7YO1J2JGgcqOqWc2sABpAlfq3vw1KU1swBWFKxdGVwX3F2jFfIIaCh-q3fM-yrmybQyiY52tX9AnMqNYQrveMp45rw/s1600/iPhone+5s+announcement.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-DRDSoBDHWpkwoY_hvKu3di-ynptekwsYIpF3M9okopY5aDzSc7YO1J2JGgcqOqWc2sABpAlfq3vw1KU1swBWFKxdGVwX3F2jFfIIaCh-q3fM-yrmybQyiY52tX9AnMqNYQrveMp45rw/s200/iPhone+5s+announcement.jpg" width="200" /></a><span style="color: #1f497d; font-family: inherit;">This will come as no shock to any of you, but the biggest news
of the day today is the Apple 5s announcement (which is actually beginning as I
write these words) and since all of the rest of you who are reading this have
jobs that preclude you from sitting in front of a computer screen and following
along, I've done you the favor of linking below to a pair of ‘live blog’ sites
(which by the time many of you read this will be an archive of the event) from
two of the best in the business. <o:p></o:p></span></div>
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<span style="color: #1f497d;"><span style="font-family: inherit;">The first is to my favorite tech maven – Om Malik (@om on
Twitter) who invariably doesn’t just report the news, but has his own take on
the event… as well as Apple itself. The second is to the live stream of
TechCrunch who usually does a great job at these events… should be interesting
to see what this year’s ‘one more thing’ ends up being.<o:p></o:p></span></span></div>
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<b><i><span style="color: #1f497d;"><span style="font-family: inherit;"><a href="http://gigaom.com/2013/09/10/live-blog-apples-iphone-5s-iphone-5c/">Live
blog: Apple’s iPhone 5s (and iPhone 5C) event</a> – Om Malik<o:p></o:p></span></span></i></b></div>
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<b><i><span style="color: #1f497d;"><span style="font-family: inherit;"><a href="http://techcrunch.com/2013/09/10/live-blog-from-apples-iphone-5s-announcement/">Live
From Apple’s iPhone 5s Announcement</a> – TechCrunch<o:p></o:p></span></span></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX0LxU1K3k4K9TlwdsqX4e_XCEPGhSO-EcgEvLRPRPdoLneugTKgj3rHJEZoe4B38eoAGDZifLc06AJhmREmjVpRh4Pg3RGhZv9uQTRuua3KBj1SZ37e6MVGs7vjANoh-ve0hgiT87_7Q/s1600/Personal-Branding-Brand.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: inherit;"><img border="0" height="173" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX0LxU1K3k4K9TlwdsqX4e_XCEPGhSO-EcgEvLRPRPdoLneugTKgj3rHJEZoe4B38eoAGDZifLc06AJhmREmjVpRh4Pg3RGhZv9uQTRuua3KBj1SZ37e6MVGs7vjANoh-ve0hgiT87_7Q/s200/Personal-Branding-Brand.jpg" width="200" /></span></a></div>
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<span style="color: #1f497d; font-family: inherit;">While the Apple announcement is by far the most important thing
happening today… there was plenty of other content around the Web today that
was worth sharing as well. One topic that I've returned to repeatedly in
this forum is the concept of personal branding and its importance whether you
are in a sales role or any other. In a piece published over the weekend,
Peter Sterlacci put together an outstanding overview (including a series of
fantastic video interviews) that outline not only how to build a personal brand
for yourself… but just as importantly how to ‘fix’ one that’s gotten a
flat. Well worth reading and thinking about the fact that even once you've built a brand… keeping it up and running can be just as challenging as
creating it in the first place.<o:p></o:p></span></div>
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<b><i><span style="color: #1f497d;"><span style="font-family: inherit;"><a href="http://petersterlacci.com/2013/09/07/17-tips-fix-flat-personal-brand/">17
Expert Tips to Fix a ‘Flat’ Personal Brand</a><o:p></o:p></span></span></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFrzovU4VxdkBIEnjOIieAQPElwS_nf6P3dvM2j7YweNyu3DnFjUOGWr4S1hPS0h2rrUnGezosfGui5v3A4Mjh8mzoYq2ctVXUDnL0jUOiW43qoAuYgMjiigFb7Gdh56h-e3DseZLM1xM/s1600/mobile-marketing+future.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="89" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFrzovU4VxdkBIEnjOIieAQPElwS_nf6P3dvM2j7YweNyu3DnFjUOGWr4S1hPS0h2rrUnGezosfGui5v3A4Mjh8mzoYq2ctVXUDnL0jUOiW43qoAuYgMjiigFb7Gdh56h-e3DseZLM1xM/s200/mobile-marketing+future.jpg" width="200" /></span></a></div>
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<span style="color: #1f497d;"><span style="font-family: inherit;">Finally, there are any number of sources on the Web recently
that are reporting about the growth and overall size of the mobile marketing
business, but there was a piece published that caught my eye because of the
compressed timeline that it outlined. Not only does this article argue
that the market for mobile marketing will grow to $400 million in only the next
24 months! For those of you reading this who haven’t yet heard the
clarion call of mobile… I’d suggest it really is time to get on board.<o:p></o:p></span></span></div>
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<b><i><span style="color: #1f497d;"><span style="font-family: inherit;"><a href="http://www.qrcodepress.com/mobile-marketing-bring-400-billion-two-years/8523147/">Mobile
Marketing to bring in $400 million in two years</a><o:p></o:p></span></span></i></b></div>
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<span style="font-family: inherit;">Thanks for reading and as always, would love to hear your thoughts and feedback either directly - donegalhold@yahoo.com or in the comments below.</span></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-34233542395231642832013-09-07T08:07:00.000-07:002013-09-07T08:07:53.616-07:00Organic search, doing social 'right' & the future according to Ray Kurzweil - 3 links from the week that was... +1 more<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmUWxzvP-jsgZ17egMcd-SMgl2SxQJ4kclc8QhyphenhyphenR7YTATvwu8kGYP02XQgJnRLHx7xI3y2RQsvosUnbjwcmZaTIIP-ZQn1TF7M6-t797H7sVQFgMbebUAJbB1CvTyZpWjv-lFe5TUlyXg/s1600/social+trends.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmUWxzvP-jsgZ17egMcd-SMgl2SxQJ4kclc8QhyphenhyphenR7YTATvwu8kGYP02XQgJnRLHx7xI3y2RQsvosUnbjwcmZaTIIP-ZQn1TF7M6-t797H7sVQFgMbebUAJbB1CvTyZpWjv-lFe5TUlyXg/s200/social+trends.jpg" width="200" /></a></div>
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One of the interesting benefits of spending a great deal of
time on an airplane is that it affords me to time to do a fair amount of
reading, and this week was no exception. I've been spending a fair amount
of time (both in sales calls and in my reading) thinking about the challenges
that social poses for businesses of every shape and size and that is why the
first link in today’s edition is on that topic. It also covers an
important consideration that regardless of whether we’re trying to reach consumers
ourselves or are helping clients who are doing the same….. this is an era of
limited resources and we need to maximize the impact of how we deploy those
resources as it relates to social media. This piece not only includes
some true practical advice on methods to do more with social, but also includes
some useful analysis on how to effectively evaluate whether or not you’re being
successful.<o:p></o:p></div>
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<b><i><a href="http://switchandshift.com/how-14-leading-brands-are-doing-more-social-engagement-with-less">How
14 Leading Brands Are Doing More Social Engagement With Less</a><o:p></o:p></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgU7LyC0qkRQS06MlbnaWGnJhJ4kOiOwARbvhuWMaWKlJ2CCheZwERqa6tFqkU6Wwc2hKnVDRaHKXC1K-FDaVZv_MV_F0CW2B7N6bTeCBJaSQ-4sgXPkYkj9JU8bzPKROz2FiC7Rd5Y1M8/s1600/google+logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgU7LyC0qkRQS06MlbnaWGnJhJ4kOiOwARbvhuWMaWKlJ2CCheZwERqa6tFqkU6Wwc2hKnVDRaHKXC1K-FDaVZv_MV_F0CW2B7N6bTeCBJaSQ-4sgXPkYkj9JU8bzPKROz2FiC7Rd5Y1M8/s200/google+logo.jpg" width="200" /></a>Another topic that anyone with a pulse is dealing with in
the current environment (where getting and maintaining a great search position
can make the difference between whether or not your business succeeds), is your
position in the organic listings on Google. It’s refreshing to run across
a piece that encourages all of us to take a long hard look at all the elements
of what makes a successful business and marketing campaign rather than just
laying the blame on our not being able to understand (or exploit) the system
that Google has built. While some of what this piece has to say may come
as ‘difficult medicine’ for some, at its core it supports a key consideration
we've covered in this forum in the past. The best marketing campaign in
the world… can’t overcome a poor product or one that is positioned in the
market place improperly.<o:p></o:p></div>
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<b><i><a href="http://www.websearchsocial.com/your-organic-google-rank-sucks-now-shut-up-get-over-it-and-market-your-business">You
Organic Google Rank Sucks. Now Shut Up, Get Over It And Market Your
Business</a><o:p></o:p></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicmeB8crO3mxMDiroCXoLSw1nTC1M59IyHB8C2pOD3VqE0dTwoa2CCScxYvT8_YBItI2jBnT77Uhkzk8p3eW5w5Nf5OkFS9xgcFctNYCc7ITmELOqP9Fko3EngC4W4lFAXBuiPBl8EBQc/s1600/mitch+joel.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicmeB8crO3mxMDiroCXoLSw1nTC1M59IyHB8C2pOD3VqE0dTwoa2CCScxYvT8_YBItI2jBnT77Uhkzk8p3eW5w5Nf5OkFS9xgcFctNYCc7ITmELOqP9Fko3EngC4W4lFAXBuiPBl8EBQc/s200/mitch+joel.jpg" width="200" /></a>It will come as no surprise that my friend Mitch Joel
(@mitchjoel on Twitter) makes another appearance in a links edition of The
Intersection and this morning he published a fascinating blog that outlined a
listing of terrific newsletter that are not about technology or marketing… but
a topic that is just as important to being successful in business – regardless
of what that business might be – and that of course is being an effective and
impactful leader. One of the most radical changes that has occurred in
recent years is the standard definition of what a leader is (that of course
being one based on title, number of employees reporting etc.) has been forever
altered. No longer is leadership defined in standard or linear ways, but
instead we find pockets of leadership (in particular so-called ‘thought
leaders’) at all levels and positions within companies. As you read
Mitch’s excellent piece (and hopefully take the time to follow through with
some of the fascinating folks he recommends in this posting) I’d encourage you
to look at your organization and ask yourself…. Are we truly taking full
advantage of the powerful resources/knowledge/thought leadership that exists
across our company? I’d suggest that there are some powerful findings
(including some that may alter your business for the better)… if you just take
the time to look.<b><i><o:p></o:p></i></b></div>
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<b><i><a href="http://www.twistimage.com/blog/archives/some-of-the-best-non-marketing-e-newsletters-to-make-you-a-better-business-leader/">Some
of the Best (Non-Marketing) E-Newsletters To Make You a Better Business Leader</a>
<o:p></o:p></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5rhlnt0gBMmfhoSAZ4u8WAVmli3fH3kw42rwTsmi84wZ6QAPk3RUp6oUylcbVTvm5HztgC9SXy9TVEHmrXNMTJX3-FT2D99bWjb0TqR-bWSmW-UOFjxVrf45wcBGW_VRpdx61wBm92R0/s1600/ray_kurzweil1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5rhlnt0gBMmfhoSAZ4u8WAVmli3fH3kw42rwTsmi84wZ6QAPk3RUp6oUylcbVTvm5HztgC9SXy9TVEHmrXNMTJX3-FT2D99bWjb0TqR-bWSmW-UOFjxVrf45wcBGW_VRpdx61wBm92R0/s200/ray_kurzweil1.jpg" width="200" /></a></div>
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And finally as my +1 for this week, I wanted to spend a few
minutes drawing attention to someone in technology many of you may have heard
me talk about in the past (whether in this content or in my public talks) and
that is Ray Kurzweil. Currently the Director of Engineering at Google,
Kurzweil is easily the most famous (and controversial) futurist living today
and many of the concepts that he postulates will become a part of our lives in
the coming years… will likely blow your mind. The links below cover a
range of content and hopefully will do for you (as they did for me) and get you
thinking big thoughts this weekend about what our collective future as humans
holds… and how critical it is that we can continue to “think differently” about
how computing will not only change our lives forever… but will alter the way we
do business both in the immediate and long-term future. 2045 isn’t that
far away….<b><i><o:p></o:p></i></b></div>
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<b><i><a href="https://www.youtube.com/watch?v=P9iYEUq9Vgo">Ray
Kurzweil and the Singularity – Lew Keilar</a> [VIDEO]<o:p></o:p></i></b></div>
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<b><i><a href="http://www.ted.com/talks/ray_kurzweil_on_how_technology_will_transform_us.html">Ray
Kurzweil: The accelerating power of technology – TED Talk – Feb 2005</a>
[VIDEO]<o:p></o:p></i></b></div>
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<b><i><a href="http://www.kurzweilai.net/">Kurzweil –
Accelerating Intelligence website</a><o:p></o:p></i></b></div>
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I hope that you’ll find both some practical content in
today’s edition as well as some ‘food for thought’ about where technology might
take us in the future… and how it will impact the entirety of the world in
which we live. <o:p></o:p></div>
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Thanks for reading... and I'd love to hear your feedback. Feel free to drop me a line directly - donegalhold@yahoo.com or leave me your thoughts in the comments below.<o:p></o:p></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-24331499885046676482013-09-04T17:38:00.001-07:002013-09-04T17:43:51.987-07:00Microsoft grabs Nokia, Social ROI & a POS 'Battle Royale'<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnKvlop695uUOQ8-o_0d0_RtSQuI2DL4XmQZpteSguQ5Rk-og1an57k5MZ25AH-XvoKM-p4tPiJBWidMSdglAxm2U25w_Ge7sGAH0H0oGO4OhpFPZ5j-rykcvLUws-BhnzOV2MGQCORgk/s1600/nokia-microsoft-acquisition-970x0.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="123" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnKvlop695uUOQ8-o_0d0_RtSQuI2DL4XmQZpteSguQ5Rk-og1an57k5MZ25AH-XvoKM-p4tPiJBWidMSdglAxm2U25w_Ge7sGAH0H0oGO4OhpFPZ5j-rykcvLUws-BhnzOV2MGQCORgk/s200/nokia-microsoft-acquisition-970x0.jpg" width="200" /></a><span style="font-family: inherit;">As the summer officially comes to an end, it comes as no
surprise that the technology business has started to heat up dramatically and
the announcement late on Monday that Microsoft was purchasing the device and
phone business of Nokia (and perhaps more importantly all of the attendant
patents along with it) for $7.2 billion dollars certainly got the week off to a
flying start. The importance of this to the
advertising business in general is something that should not be underestimated.
My colleague Fred Steube (@steube on Twitter) has been a clarion call for a number of
years about the criticality of mobile and as many of you have seen your own mobile traffic
rise over time, being ‘mobile relevant’ (yes I went there) I
believe is going to be something that will grow as a key part of every advertiser's strategies in the coming months and years.<o:p></o:p></span></div>
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<span style="font-family: inherit;">The impact of Microsoft’s purchase on the mobile marketplace
however was something that was hotly contested online in recent days and I've included several pieces that cover not only both sides of the debate on whether
this is a good or bad thing (both for Microsoft and the market in general), but
also culled what I considered to be the best of the pieces published in recent
days.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://www.reuters.com/article/2013/09/04/us-microsoft-nokia-elop-newsmaker-idUSBRE98305C20130904">Savior
or Slayer? Either way, Nokia’s Elop a contender for Microsoft chief</a><o:p></o:p></span></i></b></div>
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<b><i><span style="font-family: inherit;"><a href="http://glomotech.wordpress.com/2013/09/03/microsoft-bought-nokia-for-7-17-billion-is-it-a-steal-or-a-waste-of-cash/#!">Nokia
Bought Nokia for 7.17 Billion, Is It A Steal Or A Waste of Cash?</a><o:p></o:p></span></i></b></div>
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<b><i><a href="http://techland.time.com/2013/09/03/my-first-nine-questions-about-microsofts-nokia-acquisition/"><span style="font-family: inherit;">My
First Nine Questions About Microsoft’s Nokia Acquisition</span></a><span style="font-family: inherit; font-size: 11pt;"><o:p></o:p></span></i></b></div>
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<span style="font-family: inherit; font-size: 11pt;">A</span><span style="font-family: inherit;">s we all continue to pursue a myriad of sales opportunities in
regards to large scale clients, the social aspect of those efforts is a topic
that I’m certain that many of you find folks we talk to returning to time and
again. Not only are companies looking to get involved in social in an
impactful way, but just as importantly they are attempting to determine what
resources (in any) they can reasonably commit, and what ROI they might be able
to extract from those efforts. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWWv7GJbEiyIEwteeuF1u29yFV-8PLknIldUMezBIkJGd_eSiLLLo6Nk547CK2wMyXMUk-2UDoH0B0Ug-dn7ZJnN9e6WQ9UBUX4DPRAa7m-LyvUp2zTzr9vvfQxaHksxvElf7WrsPPEXU/s1600/Ted+Rubin_ROR.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: inherit;"><img border="0" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWWv7GJbEiyIEwteeuF1u29yFV-8PLknIldUMezBIkJGd_eSiLLLo6Nk547CK2wMyXMUk-2UDoH0B0Ug-dn7ZJnN9e6WQ9UBUX4DPRAa7m-LyvUp2zTzr9vvfQxaHksxvElf7WrsPPEXU/s200/Ted+Rubin_ROR.jpg" width="200" /></span></a></div>
<span style="font-family: inherit;">For those of you who have not done so already, I’d encourage you
to check out Ted Rubin’s #RonR concept - both via Ted’s feed on Twitter -
@TedRubin and through the excellent thoughts of my friend Mike Howell (@pvbwaveman on Twitter) who blogged
about this concept in recent weeks… which you can find <a href="http://pvbwaveman.blogspot.com/2013/08/balancing-roi-and-ronr.html">HERE</a> - as I strongly believe that helping clients to understand the importance of
being truly “platform agnostic” in a world where consumers are more fragmented
than ever… is truly critical to the long term success of any advertising
programs… regardless of whether they are online or off.</span><span style="font-family: inherit; font-size: 11pt;"><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyvYlNkHpoPbQ4bGyrekB7odITgOMYa1kL8lp7bAqTetV_8R8DLXfGPZrTs6MkOHxUwCX0KEF71OkIdCjDMX52LS7QuGTO26TZiQ333kUONiPydjOWjJrNPf-v-iPwB0dlRYLSTL59Syo/s1600/shopify.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="173" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyvYlNkHpoPbQ4bGyrekB7odITgOMYa1kL8lp7bAqTetV_8R8DLXfGPZrTs6MkOHxUwCX0KEF71OkIdCjDMX52LS7QuGTO26TZiQ333kUONiPydjOWjJrNPf-v-iPwB0dlRYLSTL59Syo/s200/shopify.jpg" width="200" /></a><span style="font-family: inherit;">Finally, it appears that a true ‘battle royale’ is
brewing in the POS space. As the piece below clearly states, the POS
business (which will come as no surprise to any of you reading this that are
working with any company that is using a POS) is one of the most fragmented and
bitterly contested spaces in business today. The emergence of Square set
off a new (and I would argue increasingly vicious) cycle of competition that
while good for individual businesses from a cost of operations perspective,
makes unifying these systems that much more difficult as time passes. The
piece attached below focuses on one particular new player in the space –
Shopify – but I’d encourage all of you to keep a close eye on where this space
evolves over time as nearly all of our large scale clients will face decisions
and challenges in this space in the coming months and years…. And your ability
to understand these challenges and ‘consult them through it’ will be rewarded
with additional sales.<o:p></o:p></span></div>
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<b><i><span style="font-family: inherit;"><a href="http://gigaom.com/2013/08/28/shopify-too-launches-a-point-of-sale-system-will-compete-with-square-groupon-others/">Shopify
too, launches a point of sale system, will compete with Square, Groupon &
Others</a><o:p></o:p></span></i></b></div>
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<span style="font-family: inherit;">As always, the technology business (and its potential impacts on
the advertising business) continues to evolve at breakneck speed. I hope
you’ll find some content in today’s update you’ll find useful in working with
your clients. Thanks for reading.</span></div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0tag:blogger.com,1999:blog-8541538456681481726.post-33265601395920336862013-09-01T12:54:00.000-07:002013-09-01T13:08:21.628-07:00Avoiding Bad PowerPoint & Mastering Multichannel Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoGfafBhz-oXcVSFhN9MNF5sRAbvEXeb2yMIQ_vSUAdbe24yhshyphenhyphenIYE775EEX1V95uPTKsLuSiQRmEPLCs9kifV0KzWfTbkNxvmeuMxVXRi_8E49SlA_F4xVpVSx9m2WD_YAd_Jl3u6bc/s1600/Bad+PPT.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoGfafBhz-oXcVSFhN9MNF5sRAbvEXeb2yMIQ_vSUAdbe24yhshyphenhyphenIYE775EEX1V95uPTKsLuSiQRmEPLCs9kifV0KzWfTbkNxvmeuMxVXRi_8E49SlA_F4xVpVSx9m2WD_YAd_Jl3u6bc/s200/Bad+PPT.jpg" width="200" /></a></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: inherit;">I've been fortunate over
time to do any number of presentations (and most of you reading this have done
the same as well) but we have also suffered through countless bad PowerPoints,
and the attached piece below (from Mitch Joel – which will shock none of you)
draws attention to an important truth… the content you put on screen should not
be your presentation… it should simply support the great story that you have to
tell.</span></div>
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<div style="margin-bottom: .0001pt; margin: 0in;">
<b><i><span style="font-family: inherit;"><a href="http://www.twistimage.com/blog/archives/powerpoint-doesnt-suck-you-do/"><span style="color: windowtext;">P</span></a><span style="color: windowtext;"><a href="http://www.twistimage.com/blog/archives/powerpoint-doesnt-suck-you-do/">owerPoint Doesn't Suck. You Do.</a></span></span></i></b><span style="font-size: 13.5pt;"><o:p></o:p></span><br />
<b><i><span style="font-family: inherit;"><br /></span></i></b>
<b><i><span style="font-family: inherit;"><br /></span></i></b>
<br />
<div style="margin-bottom: .0001pt; margin: 0in;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx4SEIn4kMRvy0zIePVogUVJY-drvzQEYuWj-rG8FtD9TjoGEJydlRxQkUQMQhK-vw2QQG3MDkWTn8oimkWkDEflamwXJrwW8Vv77L5eyRfLD_PzZ7UNund6Z0nKIuTdmqJPfz1xpJ1kY/s1600/multichannelmarketing1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx4SEIn4kMRvy0zIePVogUVJY-drvzQEYuWj-rG8FtD9TjoGEJydlRxQkUQMQhK-vw2QQG3MDkWTn8oimkWkDEflamwXJrwW8Vv77L5eyRfLD_PzZ7UNund6Z0nKIuTdmqJPfz1xpJ1kY/s200/multichannelmarketing1.jpg" width="200" /></a><span style="font-family: inherit;">One of the myriad of
challenges that we and our clients are facing at any given time is the broad
number of choices for channels by which to reach consumers… and convince them
that a particular product offering is what they are looking for. There
are any number of reports that outline how many messages that consumers are
bombarded with each day, but the fact remains that we need to cut through the
clutter for our clients… and do so on a variety of platforms. Call it
what you will…. Platform agnostics, multi-platform or as this author calls it
‘multi-channel marketing’, the fact is that focusing only on one platform is a
mistake that should be avoided at all costs… and one that we are uniquely
positioned to take advantage of.<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: inherit;"><b><i><a href="http://www.steamfeed.com/master-multichannel-marketing-5-steps/">How to Master Multichannel Marketing in 5
Steps</a></i></b><o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzPJ_BrjhIXcbwqszvXrzJUm3LWKJM792rULuhRr3LEvCwtLAPFpzEv0xtyiUHmvqSgf4Wci-MfTqbyZxaFkGt8GStwa4ANgxDsYE0mEquucv_mLuB1YUtoYo4kSBPEX6Fjy7YkJyxafs/s1600/Ted+Rubin_ROR.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzPJ_BrjhIXcbwqszvXrzJUm3LWKJM792rULuhRr3LEvCwtLAPFpzEv0xtyiUHmvqSgf4Wci-MfTqbyZxaFkGt8GStwa4ANgxDsYE0mEquucv_mLuB1YUtoYo4kSBPEX6Fjy7YkJyxafs/s200/Ted+Rubin_ROR.jpg" width="200" /></a><span style="font-family: inherit;">Speaking of ‘cutting through
the noise’ one of the key ways that businesses (and we as marketers who work
with them) can create true customers for life is to truly engage with
them. One high practitioner of the art of engagement is Ted Rubin (@TedRubin
on Twitter and a consistent source for content in these updates) and Ted
wrote a piece yesterday about how hotel chains might be able to alter their
relationship with their visitors by reaching out when things are left in a
hotel room (something that happens often) and thereby increasing loyalty.
The context of including this piece in today’s update is to encourage you to
think about ways that you can encourage your own clients to find that ‘extra
step’ to take to help ensure that they are not just advertising to those they
are trying to reach, but instead are working towards securing lifelong users of
their products.</span><span style="font-family: inherit;"><o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: inherit;"><b><i><a href="http://tedrubin.wpengine.com/standout-by-liking-them-before-they-like-you-its-basic-ronr/">Standout
by “Liking” them before they “Like” you. It’s Basic #RonR</a></i></b><o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJtLHEwqvsTBUSGqTsI2FliEz3PmTcW3m5bdjW9I2hjRN1L4wGaNg3toC_Z4r5kpjW7biJSBsoDP-hwDd1JM-ypX7aa-gjXFkX_WFXm_5a-NnUW1EJZ-Z-CrgzsD-8FSh91emPiqYiTok/s1600/changing+ad+biz.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJtLHEwqvsTBUSGqTsI2FliEz3PmTcW3m5bdjW9I2hjRN1L4wGaNg3toC_Z4r5kpjW7biJSBsoDP-hwDd1JM-ypX7aa-gjXFkX_WFXm_5a-NnUW1EJZ-Z-CrgzsD-8FSh91emPiqYiTok/s200/changing+ad+biz.jpg" width="200" /></a></div>
<span style="font-family: inherit;">Finally, the WSJ published
an important piece earlier this month that I thought worth sharing in the
context of this changing business – that being of course advertising -
that we are all a part of. The fact is that our business continues to
change at breakneck speed, but more importantly these changes are something that
if met head on (through continuing to explore and learn more about this ever
evolving ad space), can afford many opportunities for us and our clients.<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: inherit;"><b><i><a href="http://online.wsj.com/article/SB10001424127887323997004578644220074391246.html" target="_blank">Old
School Ad Execs Sweat as Data Geeks Flex Muscle</a></i></b><o:p></o:p></span></div>
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<span style="font-family: inherit;"><br /></span></div>
<span style="font-family: inherit;"><u1:p></u1:p>
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<span style="font-family: inherit;">I hope you’ll find today’s
content both useful and thought-provoking and would love to hear your thoughts
either directly by email - donegalhold@yahoo.com - or in the comments below.</span><span style="font-size: 13.5pt;"><o:p></o:p></span></div>
</div>
James Buckleyhttp://www.blogger.com/profile/08621396730940800119noreply@blogger.com0